A holiday card created by Robert Indiana (from his LOVE screenprint) was popular in the late 1960s.
Every year since 1954, we have introduced a new line of holiday cards created by artists and designers from around the world. MoMA’s holiday card program was initiated by the Museum’s Junior Council affiliate group, which was founded five years earlier as a way to “bring together a group of younger people who have…a desire to see the [arts] fostered soundly and liberally.” (The Junior Council subsequently evolved into MoMA’s Contemporary Arts Council.)