The advertising photography studio ringl + pit promoted new modes of seeing while probing the role of women in the commercial sphere. Komol, an advertisement for hair dye, pairs the soft waves of dyed hair with burlap, laid over a woman’s silhouette and the product itself. ringl + pit exploited the modernist capabilities of photography and montage instead of presenting the idealized version of feminine beauty that saturated contemporary advertising. This picture won first prize for advertising at the Second International Exhibition of Photography and Cinema in Brussels in 1933 and appeared in Christian Zervos’s Paris-based arts magazine Cahiers d’Art in 1934, signaling the international recognition ringl + pit garnered.