02 DISPATCH:

July 5, 1998

OLGA TOBRELUTS is an adherent of Neo-Academism. "Oh," she laments, "modern life is sordid in comparison to the fabled past." Tobreluts yearns for old Pisa, before modern buildings intruded on the Renaissance landscape.

Empire ReflectionsTobreluts with a lute in 19th-century Pisa (from 1991 series, Empire Reflections)
 

Neo-Academism is locked in battle with modernism. The struggle is epic, as earth shaking as the combat between classical heroes and mythological beasts.

Russian Strongman Russian Strongman (Hercules) Slays the Bull of Modernism


In a new series of contemporary classics, which will be shown in New York next February, Tobreluts has recast popular figures of antiquity as fashion icons. These advertised images attract a band of followers, which Tobreluts links to corresponding Greek cults.

Greek Gods as Fashion Heroes:
(click on the logos to see enlarged views)

Lust
Lust


Apollo, acclaimed for his beauty, wears Moschino. His is the cult of camp, of kitsch.
Kitsch
Kitsch
Easy Money
Easy Money
D+G is symbolized by the god Hermes, who in mythology protects people who like easy money, such as drug dealers. You know they worship Hermes by the clothes they wear.
Intelligence
Intelligence
Aphrodite, Fashion Hero
Prostitution
Prostitution
CEO
CEO

Tobreluts at work
on a computer collage.
Tobreluts

Excerpt from the article "Unmasking" by Olessia Tourkina
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©1998 The Museum of Modern Art, New York