Lev Manovich is the author of Software Takes Command (Bloomsbury Academic, 2013), Soft Cinema: Navigating the Database (The MIT Press, 2005), and The Language of New Media (The MIT Press, 2001), which was described as "the most suggestive and broad ranging media history since Marshall McLuhan." Manovich is a professor at The Graduate Center, CUNY, and a director of the Software Studies Initiative, which works on the analysis and visualization of big cultural data. In 2013 he appeared on the List of 25 People Shaping the Future of Design (between Casey Reas, at no. 1, and Jonathan Ive, at no. 3).