Projects 195: Park McArthur

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Park McArthur. _Emergency Generator_. 2018. Printed paper, 15 7/16 × 10 7/16" (39.2 × 26.5 cm). Courtesy the artist and ESSEX STREET, New York

Park McArthur. Emergency Generator. 2018

Park McArthur. Emergency Generator. 2018. Printed paper, 15 7/16 × 10 7/16" (39.2 × 26.5 cm). Courtesy the artist and ESSEX STREET, New York

The second framed work on paper, titled Emergency Generator, is also originally part of the printed materials provided to interested parties by the 53 W 53 sales team. The paper is white with black text, measuring 15.44" x 10.44" (39.2 x 26.5 cm) unframed. Now hanging on the museum’s wall inside of a thin black metal frame, the list details the building’s particular features. At the top of the page bold large letters in 14 point font, 1/8” (.3 cm) read as follows: Just steps from Fifth Avenue and soaring high above The Museum of Modern Art, a modern, elegantly tapering tower is rising.

Below in smaller text using 18 point font, 1/4 in* (.6 cm) is the following:

Designed by Pritzker Prize-winning architect Jean Nouvel, 53 W 53 is like no other building in the world. Behind its striking facade are impeccably detailed residences designed by renowned interior architect Thierry Despont, each spacious and light-filled, with panoramic views framed unlike any before. The pinnacle of New York living, 53W53rd offers a truly modern view.

A sampling of some of those features is quoted as follows:

Deeded Benefactor W 53 MoMA membership runs with each residence and includes the potential for the building to host private events in the Museum's iconic sculpture garden.

Private state-of-the art sloped floor theatre with plush seating for 16

24-hour concierge

24-hour porter service

In-building restaurant with priority reservations for residents (Available for an additional fee)

Pet concierge (Available for additional fee)

12th floor Wellness Center managed by The Wright Fit, including sauna and steam rooms and massage treatment room

Poolside vertical hydroponic gardens

Children's playroom

Chauffeur lounge off service entrance

Windows cleaned by exterior building system

Emergency generator serving building base functions, with dedicated 20-amp outlet in each residence

Kroll International consulted extensively on security systems and building operations, including cameras in elevators, lobbies and common corridors, as well as monitoring of sensitive doors.

Humidified and filtered fresh air supply system in each residence