The first work on paper is titled After Projects 17 and measures 9.75” x 7.25” (24.8 cm x 18.4 cm) unframed; it is part of the material provided to interested parties by the sales team at the 53W53rd showroom, and it now hangs on the museum’s wall inside of a thin black metal frame. At the top left, a logo, set in 36 point font is the printed paper’s largest graphic element, measuring ½” (1.3 cm) in height and 5/16” (.8 cm) in width. The logo, which reads: 53 W 53 [five three double-u five three] is printed in gold and the numbers and letter are created using a thin, elegant line. The numbers and letter are of equal height and placed close together with equal spacing between each element.
Further down the page is the word “Availability” and what follows is information on available apartments in 53W53rd. This includes the following listings:
Residence 24C is a one bedroom
It is 1619 SF
It has 1 bedroom and 1.5 baths
The exposure is East
The price is $3,645,000
Estimated Monthly Common Charges are $3,036
Estimated Monthly Real Estate Taxes are $1,449
This is the least expensive listing on this paper.
Residence 62 is a four bedroom
It is 6954 SF
It has 4 bedrooms and 4.5 baths
The exposure is North, South East, West
The price is $42,500,000
Estimated Monthly common charges are $15,010
Estimated Monthly Real Estate Taxes are $7,165
This is the most expensive listing on this paper.
Under the listings on the left is a small symbol of a house inside of which is an equals sign (the mathematical symbol indicating equality). Next to this image printed in small letters is the following text: Sponsor reserves the right to make changes in accordance with the terms of the Offering Plan. This is not an offering. The complete terms are in an offering plan available from the sponsor File No CD14-0230 53 West 53rd Street, NY, NY 10019 W2005/ Hines West Fifty-Third Realty, LLC ℅ Hines Interests 345 Hudson Street NY, NY 10014
At the bottom of the paper is the address: 53W53 Sales Gallery / 745 Fifth Avenue, Suite 601/ New York, NY 10151 / 212 688 5300/ 53W53.com
The website address is printed in gold. All other text on this paper except for the gold logo is black.
There are some writings and marks on the paper made by hand using a pen with black ink. At the bottom of the paper someone wrote the following:
75% for the rest