Curator, Juliet Kinchin: There were many exhibitions of the period devoted to housing. And often these exhibitions took the form of an actual housing project, like that at Neubühl in Switzerland. And you can see in this poster, which was designed by Max Bill, a Swiss architect, designer, artist, he's given a diagrammatic representation of the site, you can see the underlying, rational layout of the housing, and overlaid that with this dynamic, very modern use of color and sans serif type.
These communities were like laboratories for this new way of living—prefabricated architectural styles, incorporating modern utilities, clean fuels like electricity, and new kinds of kitchens and layouts. And the Neubühl community was also where many furnishings by the firm of Wohnbedarf were actually displayed. Light, economic, mass-produced furniture with which people could furnish this new style of small, modern houses.