1950–1980: Works from the Collection

April Greiman. AIGA Communication Graphics. 1994

Lithograph, 44 × 34" (111.8 × 86.4 cm). Gift of the designer

Artist, April Greiman: Hi, I am April Greiman.  I was a kind of an adventurer with technology. I got a little Macintosh within the first couple months that it came on the market in '84. One of the great advantages of a computer was that you could collage and assemble a lot of information that could be then represented on one surface.

In the communication graphics poster for AIGA, I thought about how do we communicate and what are the components of the body by which we learn and express?  So I took a complete X-ray of a body. An X-ray has a texture to it. It's very rough and then I ran it through computers so it's pixelated.

Also, we communicate through our eyes and so I did a little riff on our sight. I was really fascinated that we see things upside down, and our brain flips them around so we see right side up.

 I realized that   I was a real fan of complexity  and there was a difference for me with complexity versus complication. I am really interested in creating information hierarchy, so I'm not afraid to have a tiny bit of type way off in white space and a big other image in your face. I use space as a way to lead people to information.