RON ARAD: Not Made By Hand, Not Made In China. It's not made by hand and it's not made in China. It's about a new way of making an object. I mean, you could say that there's only four ways of making anything – by casting, by wasting – you know, take a block and chipping out of it – by forming – it's like vacuum forming – and by assembling. And here it is, a new way of making things – growing things layer by layer. It's a technology that was developed mainly for prototyping. And I wanted to do things that are not just the prototypes, but they are the product itself.
PAOLA ANTONELLI: Ron made this family using a technique called 3-D printing, which at that time was called also rapid prototyping. And the reason why it was called so at that time is because it was only used by engineers and architects and designers to make models or prototypes for objects that afterwards would be manufactured using traditional methods. Ron’s great idea was to treat the results of this process as real products so instead of thinking of them as models or prototypes to think of them as products and turning therefore prototyping and rapid prototyping into an advanced production method.
I remember Ron signing his name in the air and then extruding his name in a continuous bracelet. I remember a chandelier done the same way; a banana bowl; all these beautiful, joyous experiments that featured this new technique and that really celebrated what the computer could achieve.