MoMA: Landmarks of Modern Architecture
Scavenger Hunt on Foursquare
In celebration of the Henri Labrouste: Structure Brought to Light and Le Corbusier: An Atlas of Modern Architecture exhibitions—and these artists' lasting influence on global architecture—MoMA invites you on a Foursquare scavenger hunt to find iconic modernist architectural sites in New York City. In exchange for checking in at these locations, participants will receive a $5 discount off one regular admission ticket to the Museum.
MoMA has set up special Foursquare check-in locations at 21 architectural sites in New York City. We'll post clues about the featured locations on Facebook and Twitter (or you can cheat and read the full list below). When you arrive at one of these landmarks, simply check in to the special MoMA location on Foursquare.
Check-in and Redemption Details
- Effective Dates: June 17–July 31, 2013
- You must show a valid Foursquare scavenger hunt location check-in at any of the scavenger hunt locations on your smartphone to receive a $5 discount off one regular admission ticket. Your check-in must be within the promotion date range, and the ticket must be purchased at MoMA.
- One check-in discount per person per visit.
- This promotion requires a check-in via Foursquare. If you don’t have a Foursquare account, you can download the Foursquare app from your phone (from Apple App Store or Android Marketplace). Like MoMA on Facebook or follow MoMA on Twitter to see hints and clues about the locations.
Alexander Hirsch Townhouse
The Alexander Hirsch Townhouse, designed by Paul Rudolph in 1970, features a three-story-tall living room—a feature that Le Corbusier termed a "free facade.” This open design allows natural light to flood the entire building.
The Ansonia hotel, built between 1899 and 1904 by William E. D. Stokes, resembles modern French palaces stacked atop one another. At the time of its construction, the building featured the world's largest indoor pool and had more ironwork than any other building in New York.
The Battery-Maritime Building was a ferry terminal built by Walker & Morris in 1909. The building is known for its elaborate, Beaux-Arts–style metal ornamentation. Materials include nearly 9,000 elements of iron, steel, copper, stucco, and ceramic tile.
The Bayard-Condict building is a steel-frame skyscraper built by Chicago architect Louis Sullivan between 1897 and 1899. Sullivan's ornate style evokes the natural appearance of organic forms.
Designed by Henry Fernbach in 1870, the Central Synagogue—the oldest operating synagogue in New York City—features two soaring 122-foot towers. The columns in the central sanctuary are reminiscent of the lightness of Henri Labrouste's structures.
Civic Center Synagogue
The Civic Center Synagogue is a unique, dramatic building that also hosts art exhibitions every six weeks. The synagogue was designed by William H. Breger in 1967, with a curving, flame-shaped sanctuary. The expressionism exhibited by the marble facade can also be seen in Le Corbusier's later work.
Grand Central Station
Grand Central Terminal is an iconic transportation center built by the architectural firms of Reed & Stem and Warren & Wetmore between 1903 and 1913. The terminal, which features a facade in the Beaux-Arts style, has a sense of lightness similar to that achieved in Labrouste's buildings.
Japan House was built in 1971 by Junzo Yoshimura with Gruzen & Partners. The building utilizes ribbon windows, which Le Corbusier also used in his most iconic buildings.
Lever House is an iconic modern skyscraper designed in 1951 by Gordon Bunshaft of Skidmore, Owings & Merrill. The 24-story building was one of the first glass International Style office skyscrapers in the United States.
Macy's Herald Square
The Macy's flagship store reigned as the largest department store in the world from 1924 to 2009. Constructed in 1902 in the Beaux-Arts style, the building was the first to include a modern escalator. The store is currently undergoing a full renovation designed by Studio V Architecture.
Morris Sanders House and Office
The Morris Sanders House was built between 1934 and 1935 by Sanders himself. This was one of the earliest buildings in New York City to reflect the modern aesthetic principles pioneered by Le Corbusier beginning in the 1920s. The building is known for its unornamented yet harmonious facade, constructed of glaze and glass bricks.
The New York Public Library
The New York Public Library was designed by Carrere & Hastings in 1911 in the Beaux-Arts style. Carrère and Hastings both studied at the École des Beaux-Arts in Paris, and they adapted French architectural aesthetics to the New York City landscape. The Library is most comparable to the grandeur of Labrouste's Bibliothèque Sainte-Geneviève Nacionale.
Paley Park (Samuel Paley Park)
Paley Park was designed in 1967 by Zion & Breen Associates with architect Albert Preston Moore for the William S. Paley Foundation. A dramatic waterfall provides a sense of relaxation by washing away the noise of the city, illustrating a modern approach to urban public space.
Rockefeller Center Expansion
Built by the Rockefeller family, Rockefeller Center was the largest modern private building project ever undertaken when construction began in 1930. The powerful presence of the Rockefeller center resembles Le Corbusier's Ville Radieuse, or "Radiant City."
Mrs. John D. Rockefeller III Guest House
Owned by former MoMA president Blanchette Rockefeller, the townhouse was built by Philip Johnson & Associates in 1950. Johnson was the founder of MoMA’s Architecture and Design department, and the modern house was briefly donated to the Museum.
The Seagram skyscraper was built between 1954 and 1958 by Ludwig Mies van der Rohe and former MoMA Architecture and Design curator Phillip Johnson. Interestingly, Le Corbusier was a finalist in the selection process before the project was awarded to Mies van der Rohe.
Stuyvesant Town and Peter Cooper Village
Stuyvesant Town and Peter Cooper Village, built in 1942, is an iconic residential community. The planning approach for "Stuytown" was similar to that of Le Corbusier's Ville Radieuse.
United Nations Headquarters
The UN Headquarters was built in 1952 by the International Committee of Architects, who were nominated by their respective governments. Le Corbusier was one of the head designers of this multinational committee.
Vivian Beaumont Theater
Designed in 1965 by Eero Saarinen, the Vivian Beaumont Theater features a sleek design that was modern for its time. The heavy building was lifted onto what Le Corbusier termed "pilotis."
The Williamsburg Bridge, which connects Brooklyn to the Lower East Side of Manhattan, was built between 1896 and 1903 by Henry Hornbostel. Hornbostel was a disciple of Labrouste, and the bridge illustrates the negotiation between aesthetics and exposing the structure.
109 Prince Street
109 Prince Street was built between 1882 and 1883 by Jarvis Morgan Slade, who translated a French Renaissance aesthetic into cast-iron architecture. The building is now occupied by clothing magnate Ralph Lauren.
TERMS AND CONDITIONS
No Purchase Necessary to Enter or Win
- The MoMA Landmarks of Modern Architecture Scavenger Hunt ("Scavenger Hunt") is open to all legal U.S Residents over the age of 17.
- Scavenger Hunt is void where prohibited.
How to Play
MoMA has set up special Foursquare check-in locations at 21 architectural sites in New York City. When you arrive at one of these landmarks, simply check in to the special MoMA location on Foursquare.
Claiming the Discount
You must show a valid Foursquare scavenger hunt location check-in at any of the scavenger hunt locations to receive the 20% discount on one regular admission ticket. Your check-in must be within the promotion date range, and the ticket must be purchased at MoMA. One check-in discount per person per visit.
The promotion is subject to the following official rules:
- No purchase necessary to participate. Void where prohibited. Ordinary mobile service charges do apply.
- Scavenger Hunt period runs from June 15, 2013 to July 31, 2013. Scavenger Hunt period ends at 11:59 p.m. Eastern time on July 31, 2013.
- Participants must be registered users of the Foursquare® service (available at www.foursquare.com). Registration for and use of the Foursquare system and other Foursquare applications are subject to Foursquare’s terms and conditions, and MoMA has no responsibility with respect to such registration or use.
- In the event of a dispute as to the identity of a Participant, the authorized account holder of the Foursquare account will be deemed to be the entrant. Potential winners may be required to show proof of being the authorized account holder. The "authorized account holder" is the natural person assigned to the foursquare.com account by Foursquare.
- Participant must be a resident of the United States, 18 years or older. Employees of The Museum of Modern Art, Foursquare Labs, Inc. and any of their respective parents, subsidiaries, affiliates, advertising and promotion agencies are not eligible entrants.
- No substitution for, or transfer of discounted admission permitted. Discounted admission to the Museum may not be redeemed for cash.
- All Federal, State, provincial, local and other applicable taxes are the sole responsibility of the recipient.
- MoMA reserves the right to implement policies and procedures as may be necessary to enforce compliance with any element of these official rules.
- By participating in this promotion, Participant agrees to be bound by these official rules and any other rules and regulations adopted by MoMA. This promotion shall only be construed and evaluated according to the laws of the State of New York and the federal laws of the United States of America, without regard to the provisions of conflicts of laws thereof. Participants each hereby submit to the personal jurisdiction of the federal and state courts located in the State of New York, county of New York in connection with any legal proceeding relating to this promotion or brought to enforce or interpret these Official Rules, and Participants further agree that such federal and state courts located in the State of New York will be the sole and exclusive venue for any such proceedings, and hereby waive any objection based on lack of personal jurisdiction, improper venue, inconvenient forum or similar grounds in any such proceeding.
- Participants assume all liability for any injury or damage caused or claimed to be caused by participation in this promotion or use or redemption of discounted admission. By participating, Participant agrees to indemnify, defend and hold harmless MoMA, Foursquare , Inc., and any of their respective parents, subsidiaries, affiliates, directors, officers, employees and agents from and against any and all liabilities, damages or causes of action (however named or described), with respect to or arising out of: (i) participation in the promotion; or (ii) the receipt or redemption of discounted admission.
- ANY VIOLATION OF THESE OFFICIAL RULES BY ANY PARTICIPANT OR ANY BEHAVIOR BY ANY PARTICIPANT THAT MoMA DETERMINES MAY PLACE MoMA, ITS AFFILIATES OR THEIR RESPECTIVE AGENTS AND EMPLOYEES IN DANGER OF VIOLATING ANY PROVISION OF APPLICABLE LAW, OR IN DANGER OF BODILY INJURY OR PROPERTY DAMAGE, OR THAT REFLECTS ADVERSELY ON MoMA, ITS AFFILIATES OR THEIR RESPECTIVE AGENTS AND EMPLOYEES, MAY IN MoMA’S SOLE DISCRETION BE DISQUALIFIED AS A PARTICIANT AND ALL RIGHTS AND PRIVILEGES AS A PARTICIPANT WILL BE IMMEDIATELY TERMINATED.
- MoMA assumes no responsibility for incorrect or inaccurate information whether caused by any of the equipment or programming associated with or utilized in this promotion or by any human error which may occur in the processing of the entries in this promotion. MoMA is not responsible for any problems or technical malfunction of any telephone network or lines, computer online systems, servers, or providers, computer equipment, software, failure of any e-mail, check-in locations or players as a result of technical problems or traffic congestion on the Internet or at any website, or any combination thereof, including, without limitation, any injury or damage to participant's or any other person's computer related to or resulting from participation or downloading any materials in this promotion. MoMA is not responsible for any typographical or other error in the printing of the offer, administration of the Scavenger Hunt.
- If, for any reason, the Scavenger Hunt is not capable of running as planned, including, without limitation, unauthorized intervention, fraud, or any other causes beyond the control of MoMA which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Scavenger Hunt, MoMA reserves the right in its sole discretion to cancel, terminate, modify or suspend the Scavenger Hunt.. MoMA reserves the right in its sole discretion to disqualify any individual they suspect or find (a) to have tampered with the process or the operation of the Scavenger Hunt, (b) to be acting in violation of these Official Rules, (c) to be acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person
- All determinations by MoMA are final.
- Any attempt by any person to undermine the legitimate operation of this Scavenger Hunt may be in violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. The Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.
- Release and Limitations of Liability: Except where prohibited, by participating in the Scavenger Hunt, entrant agrees to release and hold harmless The Museum of Modern Art and its related companies, parents, subsidiaries, affiliates, and their respective agents and agencies, promotional partners, prize partners, and their respective officers, directors, employees and agents (collectively, the "Released Parties") from and against any claim or cause of action arising out of participation in the Scavenger Hunt or use of the prize, including, but not limited to: (a) unauthorized human intervention in the Scavenger Hunt; (b) technical errors related to computers, servers, providers, or telephone or network lines; (c) printing errors; (d) errors in the administration of the Scavenger Hunt or the processing of entries; (e) late, lost, or undeliverable mail; or (f) injury, death, or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from Participant’s participation in the Scavenger Hunt including volunteer activities, and use or misuse of any prize. Participant further agrees that in any cause of action, the Released Parties’ liability will be limited to the cost of entering and participating in the Scavenger Hunt and in no event shall the Released Parties be liable for attorney’s fees. Participant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages.
- Disputes: Entrant agrees that: (a) any and all disputes, claims and causes of action arising out of or connected with this Scavenger Hunt (the "Scavenger Hunt Administration") shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Southern District of New York or the appropriate New York State court located in New York County, New York; (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Scavenger Hunt, but in no event attorneys' fees; and (c) under no circumstances will entrant be permitted to obtain awards for and Participant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Scavenger Hunt and Scavenger Hunt Administration, shall be governed by, and construed in accordance with, the laws of the State of New York without giving effect to any choice of law or conflict of law rules (whether of the State of New York or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of New York.