Periodicals | MoMA

Periodicals

Offset lithography on bound paper, 8 ¾ × 6 5/8" (22.2 × 16.8 cm). The Robert Heinecken Trust, Chicago. © 2014 The Robert Heinecken Trust

Robert Heinecken. MANSMAG: Homage to Werkman and Cavalcade. 1969

Offset lithography on bound paper, 8 ¾ × 6 5/8" (22.2 × 16.8 cm). The Robert Heinecken Trust, Chicago. © 2014 The Robert Heinecken Trust

Heinecken began creating entire periodicals in 1969 with a series of rainbow-hued magazines titled MANSMAG: Homage to Werkman and Cavalcade. In October of that year, he acquired a small offset press, and used the men’s erotic magazine Cavalcade as source material, making plates of every page, and randomly printing them on pages that were then reassembled into a magazine, so that all the visual data from the original publication appears in the issue, but now scrambled. He made a total of 120 MANSMAGs, each one unique, because the colors vary from magazine to magazine (in some cases making them illegible). The unusual printing is Heinecken’s “homage” to the Dutch avant-garde printmaker, typographer, and artist Hendrik Nikolaas Werkman, killed by the Nazis in 1945 for his politically outspoken work.

Offset lithography on bound paper, 8 ¾ × 6 5/8" (22.2 × 16.8 cm). The Robert Heinecken Trust, Chicago. © 2014 The Robert Heinecken Trust
1 / 30