Central to Heinecken’s work from the 1960s is a groundbreaking series of twenty-five photograms (images captured on photographic paper without using a camera) made directly from the artist’s principal source material: magazine pages. Representing a culture that was increasingly commercialized and technologically mediated, Are You Rea cemented Heinecken’s interest in the multiplicity of meanings inherent in existing images and situations. Culled from more than two thousand magazine pages, the work comprises pictures from publications like Life, Time, and Woman’s Day, contact printed so that both sides are compounded into a single image. Heinecken interpreted these pages “as social documents of certain co-existent words and images, locked by chance into that piece of paper—that content which very much reflects the false idealization of American goals and ideas of the 1960s time period.”