Between 1956 and 1958, under the collective name Matson Jones Custom Display, Rauschenberg and Johns created innovative displays for the storefront windows of department stores like Bonwit Teller, Tiffany & Co., and Bergdorf Goodman on Fifth Avenue. Matson was Rauschenberg’s mother’s maiden name, and Jones a phonetic cousin to "Johns." Together they pioneered a new type of window display: rejecting rows of mannequins or assortments of goods, they embedded luxury goods within witty tableaux and still lifes. Gene Moore, the head window designer for Tiffany & Co., tapped Rauschenberg and Johns to create daring displays for the luxury jewelry retailer. In this photograph, Johns and Rauschenberg have integrated strands of pearls and jewels into a dusty, country road landscape.