Installation view, "Machine Art." March 5, 1934 through April 29, 1934.
Photograph ©1999 The Museum of Modern Art, New York.
MR THOMAS: Thank you, Mr. Bruce. Now let's go on to another important slant -- the value of modern art to industry. That's of timely interest, and so I'll ask Museum president Nelson Rockefeller about it.
MR. ROCKEFELLER: Let's ask Easel Ford. He's right here. He's a Trustee of the Museum and has a particular interest in the application of modern design to industry.
MR.THOMAS: The name Ford means industry. So now — Easel Ford.
MR. FORD: I look at it this way. The objects industry offers for sale are not always beautiful. I don't wish to boast in this artistic company about the beauty of the automobile — but,"
Excerpt from radio program, May 10, 1939