Front / Recto

  • Title Newspaper Propaganda (Újságreklám)
  • Negative Date 1928
  • Print Date 1928
  • Medium Gelatin silver print
  • Dimensions Image 10 11/16 x 7 5/8" (27.2 x 19.4 cm)
    Sheet 11 9/16 × 8 1/2" (29.3 × 21.6 cm)
  • Place Taken Budapest
  • Credit Line Thomas Walther Collection. Paul C. Kovi Fund
  • MoMA Accession Number 1806.2001
  • Copyright © 2015 Hungarian Museum of Photography
  • Description

    The Baryta-less photographic paper on which this image was printed is the second thinnest paper in the Thomas Walther Collection. Baryta-Less Paper was popular for copying documents and for reproducing images, such as maps, that might be folded. The absence of the baryta layer yields a specific look and heightens the transparency of the paper. The delicate appearance of this print belies its strength: made from one-hundred-percent-cotton rag, the thin paper was strong enough to withstand extensive processing and washing. József Pécsi printed the image so carefully that very little Retouching was required.

    —Lee Ann Daffner

Back / Verso

  • Mount Type No mount - evidence previous mounting
  • Marks and Inscriptions

    Inscribed in pencil on sheet verso, top: 2. Plakat für das Blatt/"Az Est"/mit erstem Preis prämiert! [1]. Stamped in black ink on sheet verso, top left: Magyar Fotóművészek Szövetsége/fotótörténeti gyűjtemény. Inscribed in pencil on sheet verso, top left: EXPO/FOTOMŰV. SZÖV./1971. Inscribed in pencil on sheet verso, right: M. 20. [underlined]. Inscribed in pencil on sheet verso, bottom left: Brómolaj nyomat/1928.

    [1] "Poster for the newspaper/'Az Est'/awarded the first prize!"

  • Provenance The artist, Budapest; to the artist’s wife, Rozika Pécsi, Budapest, probably 1956 [1]; possibly to Csaba Morocz, Paris, 1993 [2]; to Howard Greenberg Gallery, New York, 1995 [3]; purchased by Thomas Walther, 1995 [4]; purchased by The Museum of Modern Art, New York, 2001.
    [1] Csaba Morocz, e-mail to Simon Bieling, June 11, 2005.
    [2] Ibid.; MacGill/Walther 2001(3), p. 16; and Alicia Colen (Howard Greenberg Gallery), e-mail to Maria Morris Hambourg, October 25, 2013.
    [3] MacGill/Walther 2001(3), p. 16; and Colen, e-mail to Hambourg.
    [4] MacGill/Walther 2001(3), p. 16; and Howard Greenberg Gallery invoice no. 95-0545, September 28, 1995.

Surface

  • Surface Sheen Matte
  • Techniques Retouching (additive)
    Enlargement
    Retouching (reductive)
  • PTM
    View of the recto of the artwork made using reflectance transformation imaging (RTI) software, which exaggerates subtle surface details and renders the features of the artwork plainly visible. Department of Conservation, MoMA
  • Micro-raking
    Raking-light close-up image, as shot. Area of detail is 6.7 x 6.7 mm. Department of Conservation, MoMA
    Raking-light close-up image, processed. Processing included removal of color, equalization of the histogram, and sharpening, all designed to enhance visual comparison. Department of Conservation, MoMA

Paper Material

  • Format Unknown
  • Weight Light weight
  • Thickness (mm) 0.13
  • UV Fluorescence Recto negative
    Verso negative
  • Fiber Analysis Rag 93%
    Bast 7%
  • Material Techniques Developing-out paper
    Baryta-less paper
  • XRF

    This work was determined to be a gelatin silver print via X-ray fluorescence (XRF) spectrometry.

    The following elements have been positively identified in the work, through XRF readings taken from its recto and verso (or from the mount, where the verso was not accessible):

    • Recto: Al, Si, S, K, Ca, Zn, Ag
    • Verso: Al, Si, K, Ca, Zn

    The graphs below show XRF spectra for three areas on the print: two of the recto—from areas of maximum and minimum image density (Dmax and Dmin)—and one of the verso or mount. The background spectrum represents the contribution of the XRF instrument itself. The first graph shows elements identified through the presence of their characteristic peaks in the lower energy range (0 to 8 keV). The second graph shows elements identified through the presence of their characteristic peaks in the higher energy range (8 to 40 keV).

    Areas examined: Recto (Dmax: black; Dmin: green), Verso or Mount (blue), Background (red)
    Elements identified: Al, Si, S, K, Ca, Ag
    Areas examined: Recto (Dmax: black; Dmin: green), Verso or Mount (blue), Background (red)
    Elements identified: Zn, Ag

In Context

Related Images

Cover and spread from József Pécsi. Fotó és reklám (Photography and advertising). Berlin: J. Singer, 1930. © Hungarian Museum of Photography
József Pécsi. Az Est. 1928. Oil print, 15 3/4 x 11 5/16" (40 x 28.8 cm). Hungarian Museum of Photography, Kecskemét. © Hungarian Museum of Photography

Historical Publications

  • Pécsi, József. Fotó és reklám, p. xi (as Újságreklám—Zeitungsreklame—–Newspaper Propaganda). Berlin: J. Singer, 1930.

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