Superflux is an Anglo-Indian design practice based in London, but with roots and contacts in the Gujarati city of Ahmedabad.

Anab Jain

Jain, Director at Superflux, founded the studio in 2009. Leading the consultancy’s client partnerships while balancing the lab’s self-initiated conceptual projects, she hopes to realize the studio’s vision as a new kind of design practice, responsive to the challenges and opportunities of the 21st century. She has led design projects for clients such as Microsoft Research, Sony, Nokia, and the Prince’s Foundation.

Originally from India and educated at the National Institute of Design, Jain gained her MA in interaction design from the Royal College of Art in 2005. She has been honored as a TED Fellow and has won awards from Apple Computers, Inc., UNESCO, and ICSID. She has presented her work at The Mueum of Modern Art, New York, National Museum of China, and London Design Festival, among others. She lectures at various design schools around the world and has presented at conferences such as LIFT, PICNIC, Playful, SIGGRAPH, and FuturEverything.

Website: / Twitter: @anabjain

Jon Ardern

Ardern is Director and Lead Creative Technologist at Superflux. He gained an MA in interaction design from the Royal College of Art in 2006, with a distinction for his dissertation on "Emergence" and its role in design. Jon leads the creative and technological development of projects at Superflux. In this role, he has worked with a diverse range of clients such as Sony, Snibbe Interactive, Demotix, and the government of the United Arab Emirates, while experimenting with new technologies such as augmented reality, prosthetic vision, and synthetic biology in the studio’s lab. His work has been exhibited at The Museum of Modern Art, New York, and V&A London, and has won prizes from UNESCO and New York’s Social Design Network. He has lectured at the Architectural Association London, MAD Faculty Genk, Belgium, and Kitchen Budapest, Hungary.

Website: / Twitter: @jonardern