MoMA
Frank Lloyd Wright’s “Living City” Lives On: Conserving the Broadacre City Model

Drawing of Broadacre City by Frank Lloyd Wright. From B. Pfeiffer, Frank Lloyd Wright 1943–1959: The Complete Works [Vol. 3], edited by Peter Gössel, published by Taschen, 2009

Drawing of Broadacre City by Frank Lloyd Wright. From B. Pfeiffer, Frank Lloyd Wright 1943–1959: The Complete Works [Vol. 3], edited by Peter Gössel, published by Taschen, 2009


MoMA and Columbia University’s Avery Library recently made an acquisition sure to excite even the most casual architecture fans: the Frank Lloyd Wright Archive. In addition to many thousands of drawings, photographs, and ephemera, this collection includes over 60 models and building fragments. One of the largest and most expansive models is that of Broadacre City—Frank Lloyd Wright’s utopian reimagining of the city as open space and landscape rather than skyscraper and skyline.

January 31, 2014  |  Five for Friday
Five for Friday: The Picture Stays in the Picture

I am a big proponent for slowing down to look more closely at art when visiting museums. Sometimes, instead of scrambling to see as many works as possible (and finding that few stick), that means focusing in on just a small number of works during a visit.

January 30, 2014  |  Collection & Exhibitions
New in the Galleries: The Russian Avant-Garde
A view of Russian avant-garde works in MoMA's fifth-floor Painting and Sculpture Galleries

Installation view of the fifth-floor Alfred H. Barr Painting and Sculpture Galleries, The Museum of Modern Art, summer 2013. Pictured are works by from left to right Kazimir Malevich, [at far left], El Lissitzky, Vasily Ermilov, and Aleksandr Rodchenko. Photo: John Wronn]

MoMA’s collection galleries are always changing. When the Artist’s Choice: Trisha Donnelly exhibition closed this past summer in one of the fifth-floor galleries, the Department of Painting and Sculpture had a chance to use that space to conceive a new installation of Russian art from the Museum’s collection.

January 29, 2014  |  Collection & Exhibitions
Ileana Sonnabend: Ambassador for the New
Andy Warhol. Ileana Sonnabend

Andy Warhol (American, 1928–1987). Ileana Sonnabend. 1973. Acrylic and silkscreen ink on canvas, two panels, 40 x 80″ (101.6 x 203.2 cm). The Sonnabend Collection. © 2013 Andy Warhol Foundation for the Visual Arts/Artists Rights Society (ARS), New York

The important role played by women in 20th-century art history remains a fertile field of study. Many historians, curators, and critics have focused their attention on great artists—Frida Kahlo, Louise Bourgeois, Eva Hesse, for example—and on countless others who are lesser known but also fascinating.

January 28, 2014  |  An Auteurist History of Film
Alfred Hitchcock’s The Birds

These notes accompany screenings of Alfred Hitchcock’s </em>The Birds</a> on January 29, 30, and 31 in Theater 3.</p>

The Birds. 1963. USA. Directed by Alfred Hitchcock

Tippi Hedren and a feathered friend in The Birds. 1963. USA. Directed by Alfred Hitchcock

In his seminal study of Alfred Hitchcock, critic Robin Wood focuses on the director’s career-long apprehension that civilization rests precariously on a very thin layer of what we accept as reality, but which covers a foreboding, underlying chaos.

January 27, 2014  |  Behind the Scenes, Learning and Engagement
User-Testing Sessions for MoMA Audio+: Learning by Listening and Watching

Following over a year of research and development by a cross-departmental team, MoMA Audio+ mobile guide debuted in July 2013, replacing the handheld audio guides that the Museum had been distributing for many years. MoMA Audio+ enables visitors not only to listen to audio commentaries and read interpretive texts about works of art, but also offers the ability to take and share photographs, locate works of art and facilities, and e-mail yourself a record of your visit using the My Path feature.

A visitor in the galleries using the MoMA Audio+ mobile guide. Photo: Martin Seck

A visitor in the galleries using the MoMA Audio+ mobile guide. Photo: Martin Seck

Testing and assessment has been key to the process of developing MoMA Audio+. Built using a method called agile development, in the months leading up to launch, the development team released and tested functional versions of the app as it was being built. Based on testing and feedback, we could iteratively implement improvements to the user interface and features to better enhance visitor experience. After launch, we conducted assessment from a variety of perspectives: visitors returning the mobile guide were interviewed about their experience, Antenna staff distributing the mobile guide were surveyed, and user-testing sessions were conducted.

MoMA Audio+ desk. Photo: Martin Seck

MoMA Audio+ mobile guide distribution desk. Photo: Martin Seck

How Does User Testing Work?

Nine individuals were recruited to participate in user testing. Participants represented a mix of ages and genders, as well as varying interests, work experiences, and technical abilities. User testing took place in December over the course of three mornings in the American Modern exhibition. Three participants were scheduled for each 60- to 90-minute session, and for every participant there was a lead facilitator and a cofaciliator. The lead facilitator guided the participant through the directed-testing instrument, prompted and asked for clarification as needed, and took notes. The cofaciliator also prompted as needed, asked questions, and took notes. For each session, there was also at least one additional staff person floating between groups and observing. Participants were asked to think out loud and voice any questions or concerns as much as much as possible during the testing.

Testing the MoMA Audio+ device with visitors in the galleries. Photo: Claire Huddleston

A user-testing participant with facilitators in the galleries. Photo: Claire Huddleston

So, what did we learn?

A lot! I’ve been working in museum evaluation for a few years and am constantly amazed by the amount and depth of information that even a small group of user-testing participants can provide. While some of the insights offered confirmed our own thoughts about the mobile guide, there were also plenty of things they pointed out that we did not realize were barriers to a smooth user experience. Along with critical feedback, it was also great to hear what people enjoyed about using MoMA Audio+.

Here are some of the overall findings from the user testing sessions:
What did users really like about MoMA Audio+?

• The amount and variety of content available for them to access
• The high quality images presented on the device
• The camera feature, My Path feature, and other functions that allowed them to personalize and share their experience at MoMA

What aspects of MoMA Audio+ did users find difficult or confusing?
• Locating the How To use MoMA Audio+ instructions
• Understanding and locating all the layers of content and features available
• Locating specific artworks using the map

We really appreciated all the critical feedback these user testing participants offered because it helps us find ways to improve on what we currently offer visitors. Of course, we also loved that 89% (N=9) felt that MoMA Audio+ is something that would enhance their experience in the galleries. A few comments from participants included:
• “I feel that MoMA Audio+ enhances what I came to see here. Thousands of things on view and this helps me to shape my visit.”
• “It added another dimension. Nothing replaces the act of looking, but knowing more about what I’m seeing enriches the experience. This achieves that goal. Devices are not too heavy, not burdensome, not ugly, nice MoMA graphic.”
• “Usually, I just want to be with the art and wander around but I really like the ability this device gives you to document what you see during your visit. Personalizes the experience”

A visitor in the galelries using the MoMA Audio+ device. Photo: Martin Seck

Using the MoMA Audio+ mobile guide to document a performance in the galleries. Photo: Martin Seck


Have you tried MoMA Audio+ on one of your visits to the Museum yet? If you did, we’d love to know what you thought!

January 24, 2014  |  Artists, Collection & Exhibitions
Diving into Rauschenberg’s Canyon

Cover of Raushenberg: Canyon by Leah Dickerman, published by The Museum of Modern Art

Cover of Raushenberg: Canyon by Leah Dickerman, published by The Museum of Modern Art

As recounted in curator Leah Dickerman’s new book, Rauschenberg: Canyon , in 1959 Robert Rauschenberg received a call from a friend, the artist Sari Dienes, who wanted to offer him a taxidermied bald eagle she had fished out from the junk heap of a recently deceased neighbor, one of the last of Teddy Roosevelt’s Rough Riders. Rauschenberg had recently become famous for incorporating all types of found materials into his art, so this kind of offer from friends was not unusual. He didn’t hesitate to turn down objects that weren’t quite right, but in this case, he said yes at once.

Rauschenberg affixed the bald eagle onto a canvas that would eventually become Canyon (1959), one in a series of radically experimental works he called Combines, which mixed paint and other art materials with things found in daily life. In Canyon, a seemingly incongruous variety of objects surround the eagle, including a photograph of Rauschenberg’s son, Christopher; a postcard of the Statue of Liberty; a man’s white shirt, cut and opened up; a crumpled tube of paint; fragments of printed words; and an industrial metal drum.

Rauschenberg: Canyon, the latest volume in the MoMA One on One series, sheds light on the genesis of this startling and enigmatic work by tracing the artist’s education, influences, and travels through Italy, Morocco, and Spain. Rauschenberg first started using found materials while attending Black Mountain College near Asheville, North Carolina, where every student was required to pitch in with community labor. Rauschenberg volunteered for garbage collection, and ended up incorporating the objects he found in his classmates’ trash into his art. The hybrid creations he began producing in the mid-1950 with recognizable, everyday items offered a defiant counterpoint to the quintessential American style of Abstract Expressionism that prevailed at the time. As he wrote in his earliest statement on the Combines, in 1956: “I consider the text of a news­paper, the detail of a photograph, the stitch in a baseball, and the filament in a light bulb as fundamental to the painting as brush stroke or enamel drip of paint. In the end, what one sees as my work is what I choose to make with no guaran­tee of enlightenment, humor, beauty or art.”


Canyon, currently on view at MoMA in Ileana Sonnabend: Ambassador for the New, had been in gallerist Ileana Sonnabend’s personal collection since she purchased it from the artist the year it was made. Sonnabend was one of Rauschenberg’s lifelong champions, and her support played a significant role in his becoming the first American artist to be awarded the grand prize at the Venice Biennale, in 1964. Following her death in 2007, her heirs entered a curious debate with the IRS regarding the work. The Migratory Bird Treaty Act of 1918 and the Bald Eagle Protection Act of 1940 made it illegal to buy, sell, barter, or possess a bald eagle in the U.S. Canyon was allowed to remain in Sonnabend’s collection because Rauschenberg had provided a notarized statement saying the bird had been stuffed by one of Roosevelt’s Rough Riders before the laws’ passage, but because it could not be sold, the family’s appraisers had valued it at zero. The IRS disagreed, ruling that it was worth far more, and assessed an estate tax and penalties on the heirs. The resolution they reached allowed the family to donate the work to a U.S. institution in exchange for dropping the tax claim. Thus, in 2012, Canyon was generously donated to The Museum of Modern Art, where it joins five other Combines, to provide an in-depth representation of this key aspect of Rauschenberg’s career.

To learn more, download a free preview of Rauschenberg: Canyon by Leah Dickerman.

January 23, 2014  |  Learning and Engagement
A Video Is Worth a Thousand Words: Online Learning with The MoMA Alzheimer’s Project

I’ve racked up a lot of frequent flier miles working with The MoMA Alzheimer’s Project. My colleagues and I have had the great pleasure of traveling to places like Amsterdam, Tokyo, and Alexandria, Louisiana (population: 48,000) to facilitate training workshops on how to use art to engage individuals with Alzheimer’s disease.

January 22, 2014  |  Artists, Collection & Exhibitions
Off the Record: Mike Kelley’s Extracurricular Activities
Installation view of Mike Kelley: Extracurricular Activity Projective Reconstruction #1 (A Domestic Scene)

Installation view of Mike Kelley: Extracurricular Activity Projective Reconstruction #1 (A Domestic Scene), The Museum of Modern Art, October 13, 2013–February 2, 2014

In honor of Mike Kelley’s exceptional career and legacy, Extracurricular Activity Projective Reconstruction #1 (A Domestic Scene), a seminal work in his complex videography, is on view both at MoMA PS1—as part of the artist’s posthumous retrospective—and in MoMA’s second-floor Projects Gallery.

January 21, 2014  |  An Auteurist History of Film
The New Social Documentary and Television

These notes accompany screenings of a program celebrating the New Social Documentary and Television on January 22, 23, and 24 in Theater 3.

Documentary films had been there at the very beginning of cinema. Even before it occurred to filmmakers that they might create their own images, the example of still photography had paved the way for capturing the real world.