This week’s picks let you experience MoMA’s exhibitions in interactive ways, through film, music, fashion, and games. Come and explore for yourself.
This Week at MoMA: May 11–17
Wide-ranging events and exhibitions offer something for everyone this week. Check out these highlights:
Do You Know Your MoMA? 5/8/15
How well do you know your MoMA? If you think you can identify the artist and title of each of these works from MoMA’s collection—all currently on view throughout the Museum—please submit your answers by leaving a comment on this post. We’ll provide the answers next month (on Friday, June 12).
Migration Rhapsody: An Aleatoric Exploration of the Journey North

The full lineup of Migration Rhapsody: An Aleatoric Exploration of the Journey North through Music, Poetry, and Personal Narrative, The Museum of Modern Art, April 23, 2015. Photo: Julieta Cervantes
Music plays a big role in The Museum of Modern Art’s current exhibition One-Way Ticket: Jacob Lawrence’s Migration Series and Other Visions of the Great Movement North. Songs by a diverse range of musicians—Billie Holiday and Duke Ellington, Josh White and Paul Robeson, Louis Armstrong and William Grant Still, to name a few—fill the exhibition galleries. These artists, like the painter Jacob Lawrence himself, were keenly aware of the impact that the Great Migration, the multi-decade mass movement of African Americans from the rural South to the urban North, had on modern American culture.
Is There Room for Radicalism? A Trip to Rio de Janeiro and São Paulo
The ideas of experimentation and radicalism live under a worldwide umbrella of cultural institutions. Social practice, community engagement, and the very meaning of the act of teaching are often part of the research pool we use to consider the responsibilities of cultural institutions in their attempts to provide aesthetic experiences. When we talk about experimentation, are we all operating by the same definition?
This Week at MoMA: May 4–10
This festive week at MoMA begins with art-making à la Warhol and ends with ways to show mom your love. Don’t miss out.
Introducing Prime Time at MoMA: A Celebration of Creativity and Aging
“The longer I live, the more beautiful life becomes.”—Frank Lloyd Wright
How many people can say they learned to see at the age of 94? Vivian Smith did. At a recent event at MoMA she said, “I’m going to be thinking about art in a different way now…at 94! I have learned to take my time, to look, and to see, which I had not really done in all of these years.”
Vivian is a member of a collective of older New Yorkers convened by MoMA to advise us on Prime Time, a new outreach and programming initiative aimed to increase participation of people ages 65 and up.
Serial & Singular: Andy Warhol’s Campbell’s Soup Cans
The 32 canvases that make up Andy Warhol’s Campbell’s Soup Cans, a landmark in MoMA’s collection, are usually shown in a grid arranged in four rows of eight. For space reasons, this has typically been the most expedient way to exhibit them.

Andy Warhol. Campbell’s Soup Cans. 1962. Synthetic polymer paint on thirty-two canvases, each canvas: 20 x 16″ (50.8 x 40.6 cm). The Museum of Modern Art, New York. Partial gift of Irving Blum. Additional funding provided by Nelson A. Rockefeller Bequest, gift of Mr. and Mrs. William A. M. Burden, Abby Aldrich Rockefeller Fund, gift of Nina and Gordon Bunshaft in honor of Henry Moore, Lillie P. Bliss Bequest, Philip Johnson Fund, Frances R. Keech Bequest, gift of Mrs. Bliss Parkinson, and Florence B. Wesley Bequest (all by exchange), 1996. ©2015 Andy Warhol Foundation/ARS, NY/TM Licensed by Campbell’s Soup Co. All rights reserved
But in the Museum’s current exhibition, Andy Warhol: Campbell’s Soup Cans and Other Works, 1953–1967, for the first time at MoMA, and only the fourth time anywhere, they are being presented in a single line. Also for this occasion, the outer frames and Plexiglas barriers that usually cover the canvases have been removed, and the works have been propped on ledges. The paintings can be perused like groceries lining supermarket shelves.

Installation view of Andy Warhol: Campbell’s Soup Cans and Other Works, 1953–1967 at The Museum of Modern Art, April 25–October 12, 2015. Photo: Jonathan Muzikar. © 2015 The Museum of Modern Art, New York

Detail from Campbell’s Soup Cans
This presentation transforms our perception of the iconic series. When installed in a grid, the canvases can all be seen from a single vantage point. They become a tight unit of seemingly identical images that the eye takes in at once, like wallpaper. But when they are all in a single line at eye-level, wrapping around the gallery walls, it seems as if they could extend almost endlessly, and we are invited to slowly consider the paintings one by one. As we look, unexpected inconsistencies among these hand-painted canvases begin to emerge: the red paint sometimes feels closer to orange, there are variations in the black shadows on the silver tops, one soup can is missing a gold band, the fleur-de-lis stamped on the bottom of each varies…
This installation of Campbell’s Soup Cans was designed to recall the first time they were ever exhibited at the Ferus Gallery, Los Angeles, in 1962. Focusing on artists primarily from New York and Los Angeles, Ferus mounted a number of significant exhibitions in the 1960s, including the 1962 Soup Cans exhibition, which was Warhol’s first solo exhibition of paintings and is also considered the first Pop art exhibition on the west coast.

Andy Warhol at his 1342 Lexington Avenue studio with Campbell’s Soup Cans, 1962. Collection The Andy Warhol Museum, Pittsburgh
Ferus director Irving Blum offered the show to Warhol, who was still relatively unknown as a painter, after he first saw six soup-can canvases in 1961 while visiting Warhol’s apartment on Lexington Avenue that doubled as a studio. (Blum went to see Warhol on the suggestion of Ivan Karp, associate director at the Leo Castelli gallery and an early and dedicated champion of Pop art). “…I walked down a corridor,” Blum later described, “and there were paintings of soup cans on the floor, leaning against the wall. I said, ‘Andy, what are those?’ He said, ‘Oh, I’m doing these now.’ And I said, ‘Why more than one?’… He said, ‘I’m going to do 32.’ I simply couldn’t believe it. I said, ‘Why 32?’ He said, ‘There are 32 varieties.’” (Interview with Peter M. Brant, Interview Magazine, April 19, 2012)
After Warhol completed the canvases and sent them to Los Angeles (he was not able to get to L.A. to see the show himself), Blum hung them and placed a ledge beneath them because he was having difficulty making the paintings appear level. Later, when asked about this installation, Blum said, “Cans sit on shelves. Why not?” (Interview Magazine, 2012)
During the run of the exhibition, Blum sold five of the paintings, mostly to his friends, including the actor Dennis Hopper. But before the show was over, he changed his mind—he felt they should remain in a group. Once he managed to reclaim the works, he paid Warhol $1,000 for them in installments over a year (Kirk Varnedoe in Heiner Bastian, Andy Warhol, 2001).

Installation view, Ferus Gallery, Los Angeles, 1962, with Campbell’s Soup Cans. Photograph: Seymour Rosen. © SPACES—Saving and Preserving Arts and Cultural Environments
Blum hoped that eventually the paintings would find a home at a major museum, and in 1996, thanks to an initiative spearheaded by Kirk Varnedoe, former Chief Curator of Painting and Sculpture, the paintings were acquired by MoMA as a partial gift of Irving Blum, and a partial purchase.
The current exhibition presents the soup-can paintings together with a selection of works Warhol made in the years before and after he completed them, highlighting their pivotal position in the artist’s career. They were made during the moment when Warhol was trying to transform himself from a commercial artist to a fine artist, right before he became a beacon of Pop art in the 1960s. The Campbell’s Soup Cans canvases are among Warhol’s earliest paintings based on American consumer goods, and some of his first works that feature serial images.
The canvases are also are among his last hand-painted works. Soon after completing them, he discovered silkscreen, the medium with which he is most closely associated. Whereas the soup-can paintings had been handcrafted to look as though they were mechanically produced, silkscreen actually was a mechanical—and commercial—process. It enabled Warhol to make a practically limitless number of precise repetitions and variations of his key subjects.

Installation view of Andy Warhol: Campbell’s Soup Cans and Other Works, 1953–1967 at The Museum of Modern Art, April 25–October 12, 2015. Photo: Jonathan Muzikar. © 2015 The Museum of Modern Art, New York. Shown:
Andy Warhol. Marilyn Monroe. 1967. Portfolio of 10 screenprints, each composition and sheet: 36 x 36″ (91.5 x 91.5 cm). The Museum of Modern Art. Publisher: Factory Additions, New York. Printer: Aetna Silkscreen Products Inc., New York. Edition: 250. The Museum of Modern Art, New York. Gift of Mr. David Whitney, 1968. © 2015 Andy Warhol Foundation for the Visual Arts/Artists Rights Society (ARS), New York
He once explained his preference for silk-screening: “I find it easier to use a screen. This way, I don’t have to work on my objects at all. One of my assistants or anyone else, for that matter, can reproduce the design as well as I could” (Andy Warhol in Kaspar König, Andy Warhol, 1968).
Because we so often think of the Warhol who wanted to be a machine, rapidly turning out silkscreens, films, and photographs, it’s almost counterintuitive to think of him with brush in hand. Campbell’s Soup Cans holds a unique place in Warhol’s body of work: they are at once serial and singular, have a mechanical look, but were made manually, and in this exhibition—as they were at Ferus in 1962—they are both paintings on a wall, and cans on a shelf.
Archives on Display: Activating the Past, Challenging the Present

Hrair Sarkissian. istory. 2011. Archival inkjet print, 150 x 190 cm. Courtesy of the artist and Kalfayan Galleries, Athens – Thessaloniki
As an intern in the MoMA Archives, my favorite part of the day is paging through the material that our researchers have requested. Though pulling document files doesn’t seem like the most exciting task in the world, it is for me, because it’s the exact moment when archives come alive. Sitting in the stacks in hundreds of archival boxes, these documents are inactive forces of potential energy waiting to be picked up.
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