Henri de Toulouse-Lautrec, whose large, colorful posters were a familiar sight in Paris in the 1890s and remain popular to this day, has become a symbol of the Belle Epoque. A man of aristocratic background, he was a constant presence in the popular cafés, concert halls, and brothels of Montmartre as he sought escape from the despair brought on by physical handicaps. He also circulated freely among artists and intellectuals of the day. His poster for La Revue blanche, an adventurous literary magazine, depicts Misia Natanson, the wife of one of the editors and a celebrated muse whose salons he frequented.
Toulouse-Lautrec took up lithography at a high point in its history, when technical advances in color printing and new possibilities for large scale led to a proliferation of posters as well as prints for the new bourgeois collector. In his short career, he created more than three hundred fifty prints and thirty posters, as well as lithographed theater programs and covers for books and sheet music, all of which brought his avant-garde visual language into a broad public arena. For technical expertise, he depended on master craftsmen to share their knowledge. One such printer, Père Cotelle of the Ancourt workshop, is seen at his printing press on the cover for the L'Estampe originale portfolio, while Toulouse-Lautrec's friend, the performer Jane Avril, inspects a fresh impression of a print.
Whether advertising a product, like the new paper form of confetti, or entertainers in a well-known can-can troupe, Toulouse-Lautrec's posters were noteworthy for their highly simplified and abstracted designs. Inspired by Japanese woodblock prints, the artist incorporated diagonal perspectives, abrupt cropping, patterns of vivid, flat color, and sinuous lines to achieve an immediacy and directness that went far beyond the illustrative charm of other poster makers of the day.
Publication excerpt from Deborah Wye, Artists and Prints: Masterworks from The Museum of Modern Art, New York: The Museum of Modern Art, 2004, p. 36