Walter Dexel. Verwende Stets Nur Gas (Use Only Gas...Saves Work, Time, Money). 1924

Walter Dexel Verwende Stets Nur Gas (Use Only Gas...Saves Work, Time, Money) 1924

  • Not on view

With the prospect of diversification into the sale of appliances–and entire kitchens–competition between gas and electricity providers was rife. Dexel’s poster design was an exercise in New Typography, a graphic style that matched the practical values of standardization, economy, and order associated with the New Kitchen. In the 1920s gas won the battle as the preferred fuel for cooking and heating.

Gallery label from How Should We Live? Propositions for the Modern Interior, October 1, 2016–April 23, 2017.
Medium
Letterpress
Dimensions
19 x 25 1/2" (48.3 x 64.8 cm)
Credit
Abby Aldrich Rockefeller Purchase Fund
Object number
303.1937
Department
Architecture and Design

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