Claes Oldenburg. The Store. 1961

Claes Oldenburg The Store 1961

  • Not on view

In the winter of 1961, Oldenburg circumvented the practice of selling art through a gallery by opening a storefront on the Lower East Side of Manhattan and selling his work there. Among the unorthodox, eclectic offerings were sculptures of undergarments and slices of blueberry pie and other pastries made out of painted plaster. To advertise this bold endeavor, Oldenburg created business cards and stationery as well as posters such as the one on view here. Modeled after a poster the artist saw in a Puerto Rican neighborhood of New York, it retains a few Spanish words. A milestone of Pop art, The Store heralded Oldenburg’s interest in the slippery line between art and commodity and the role of the artist in self-promotion.

Gallery label from 2008.
Medium
Letterpress
Dimensions
composition: 26 9/16 x 20 5/16" (67.4 x 51.6 cm); sheet: 28 1/4 x 22 1/16" (71.8 x 56 cm)
Publisher
the artist in cooperation with Green Gallery, New York
Printer
Manhattan Press, New York
Edition
unknown
Credit
Mary Ellen Meehan Fund
Object number
56.1999
Copyright
© 2019 Claes Oldenburg
Department
Drawings and Prints

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