Piet Zwart. Internationale Tentoonstelling Op Filmgebied (International film festival) (Poster for film festival in the Hague). 1928

Piet Zwart Internationale Tentoonstelling Op Filmgebied (International film festival) (Poster for film festival in the Hague) 1928

  • Not on view

International film festivals were a new phenomenon in the late 1920s, reflecting the significance of film as a modern art form that united avant-garde artists and designers from different countries. This poster for a festival in The Hague graphically represents the medium of film and the primacy of vision in modern culture. The strong orthogonal lines, geometric lettering, and primary colors reflect the enduring influence of the Dutch de Stijl movement within The New Typography. Zwart was one of several Dutch members of the Ring Neuer Werbegestalter (Circle of new advertising designers) and a close friend of Tschichold's.

Gallery label from The New Typography, December 23, 2009–July 26, 2010.
Medium
Photolithograph
Dimensions
42 1/2 x 30 5/8" (107.9 x 77.7 cm)
Credit
Acquired by exchange
Object number
205.1968
Copyright
© 2019 Artists Rights Society (ARS), New York / PICTORIGHT, Amsterdam
Department
Architecture and Design

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