Each of Sherman's sixty-nine Untitled Film Stills (1977–80), presents a female heroine from a movie we feel we must have seen. Here, she is the pert young career girl in a trim new suit on her first day in the big city. Among the others are the luscious librarian (#13), the chic starlet at her seaside hideaway (#7), the ingenue setting out on life's journey (#48), and the tough but vulnerable film noir idol (#54). To make the pictures, Sherman herself played all of the roles or, more precisely, played all of the actresses playing all of the roles. In other words, the series is a fiction about a fiction, a deft encapsulation of the image of feminity that, through the movies, took hold of the collective imagination in postwar America—the period of Sherman's youth, and the crucible of our contemporary culture.
In fact, only a handful of the Untitled Film Stills are modeled directly on particular roles in actual movies, let alone on individual stills of the sort that the studios distribute to publicize their films. All the others are inventive allusions to generic types, and so our sure sense of recognition is all the more telling. It tells us that, knowingly or not, we have absorbed the movie culture that Sherman invites us to examine as a powerful force in our lives.
Publication excerpt from The Museum of Modern Art, MoMA Highlights, New York: The Museum of Modern Art, revised 2004, originally published 1999, p. 295.
Cindy Sherman’s Untitled Film Stills is a suite of seventy black-and-white photographs in which the artist posed in the guises of various generic female film characters, among them, ingénue, working girl, vamp, and lonely housewife. Staged to resemble scenes from 1950s and ’60s Hollywood, film noir, B movies, and European art-house films, the printed images mimic in format, scale, and quality the often-staged “stills” used to promote films. By photographing herself in such roles, Sherman inserts herself into a dialogue about stereotypical portrayals of women. Whether she was the one to release the camera’s shutter or not, she is considered the author of the photographs. However, the works in Untitled Film Stills are not considered self-portraits.
Additional text from Seeing Through Photographs online course, Coursera, 2016