April Greiman DOES IT MAKE SENSE? Design Quarterly #133 (Design for special issue of Design Quarterly, no. 133) 1986

  • MoMA, Floor 4, 417 The David Geffen Galleries

Tactility and texture have been key elements in Greiman’s work since she became active in the 1970s. Greiman studied typography—the design and arrangement of letterforms—in Basel, where she was trained in the style of classic Swiss modernism. Returning to America to open her own design studio in Los Angeles, she found herself at the vanguard of a graphic movement: one that eschewed the grids, sans serifs, and clean look of most modern typography, embracing instead a digital aesthetic and adopting the computer as a design tool. Does It Make Sense? is Greiman’s design for a two-sided fold–out issue of Design Quarterly magazine. Produced in 1986 entirely with MacDraw—an early digital drafting application—Does It Make Sense? layers textures of pixilated video, text, and appropriated imagery, evincing Greiman’s interest in time–based media, textiles, and environmental graphics

Gallery label from Designing Modern Women 1890–1990, October 5, 2013–October 1, 2014.
opened: 27 1/8 × 76 1/8" (68.9 × 193.4 cm)
Walker Art Center, Minneapolis
Gift of the designer
Object number
Architecture and Design

If you would like to reproduce an image of a work of art in MoMA’s collection, or an image of a MoMA publication or archival material (including installation views, checklists, and press releases), please contact Art Resource (publication in North America) or Scala Archives (publication in all other geographic locations).

MoMA licenses archival audio and select out of copyright film clips from our film collection. At this time, MoMA produced video cannot be licensed by MoMA/Scala. All requests to license archival audio or out of copyright film clips should be addressed to Scala Archives at [email protected]. Motion picture film stills cannot be licensed by MoMA/Scala. For access to motion picture film stills for research purposes, please contact the Film Study Center at [email protected]. For more information about film loans and our Circulating Film and Video Library, please visit https://www.moma.org/research/circulating-film.

If you would like to reproduce text from a MoMA publication, please email [email protected]. If you would like to publish text from MoMA’s archival materials, please fill out this permission form and send to [email protected].


This record is a work in progress. If you have additional information or spotted an error, please send feedback to [email protected].