April Greiman DOES IT MAKE SENSE? Design Quarterly #133 (Design for special issue of Design Quarterly, no. 133) 1986

  • MoMA, Floor 4, 417 The David Geffen Galleries

Tactility and texture have been key elements in Greiman’s work since she became active in the 1970s. Greiman studied typography—the design and arrangement of letterforms—in Basel, where she was trained in the style of classic Swiss modernism. Returning to America to open her own design studio in Los Angeles, she found herself at the vanguard of a graphic movement: one that eschewed the grids, sans serifs, and clean look of most modern typography, embracing instead a digital aesthetic and adopting the computer as a design tool. Does It Make Sense? is Greiman’s design for a two-sided fold–out issue of Design Quarterly magazine. Produced in 1986 entirely with MacDraw—an early digital drafting application—Does It Make Sense? layers textures of pixilated video, text, and appropriated imagery, evincing Greiman’s interest in time–based media, textiles, and environmental graphics

Gallery label from Designing Modern Women 1890–1990, October 5, 2013–October 1, 2014.
Medium
Lithograph
Dimensions
opened: 27 1/8 × 76 1/8" (68.9 × 193.4 cm)
Publisher
Walker Art Center, Minneapolis
Credit
Gift of the designer
Object number
39.2024
Department
Architecture and Design
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