Marcel Broodthaers. At your supplier (Vinegar of Eagles) (Chez votre fournisseur [Le Vinaigre des Aigles]). 1968

Marcel Broodthaers At your supplier (Vinegar of Eagles) (Chez votre fournisseur [Le Vinaigre des Aigles]) 1968

  • Not on view

Between 1968 and 1972 Broodthaers made a series of vacuum-formed plastic reliefs, each of which was industrially fabricated, painted by commercial craftsmen, and realized in two versions (with opposing color palettes). The artist called them "Industrial Poems," alluding to their manufacture as well as their play with language. Broodthaers used plastic, he said, to "free [himself] from the past," wittily adding, "These plaques are fabricated like waffles, you know"—a nod to his Belgian heritage. The reliefs relate to Museum of Modern Art, Department of Eagles, the artist's fictional museum, of which he was director. Fascinated by its ubiquity as a symbol of strength and power throughout history, Broodthaers used the eagle (a central motif in his work) as an advertising icon for a brand of vinegar, complete with the tagline Chez votre fournisseur (From your supplier), further blurring the line between artistic and commercial production.

Gallery label from New to the Print Collection: Matisse to Bourgeois, June 13, 2012–January 7, 2013.
Medium
Painted vacuum-formed plastic plate
Dimensions
overall: 32 3/16 x 47 1/16 x 1 9/16" (81.8 x 119.5 x 4 cm)
Publisher
Marcel Broodthaers
Fabricator
Unidentified, Brussels
Edition
7
Credit
Partial gift of the Daled Collection and partial purchase through the generosity of Maja Oeri and Hans Bodenmann, Sue and Edgar Wachenheim III, Agnes Gund, Marlene Hess and James D. Zirin, Marie-Josée and Henry R. Kravis, and Jerry I. Speyer and Katherine G. Farley
Object number
653.2011
Copyright
© 2022 Artists Rights Society (ARS), New York / SABAM, Brussels
Department
Drawings and Prints

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