Edward Ruscha. Rancho. 1968

Edward Ruscha Rancho 1968

  • Not on view

"Rancho" is the colloquial Southwestern term for both ranch–style houses and ranch salad dressing. Many single words offer clear signals—stop, go, open, closed—but Ruscha has made a career of painting and drawing words with more ambiguous associations. This unusual word is made even more cryptic by its representation in trompe l'oeil letters that simulate liquid. The work belongs to a group of canvases Ruscha made during what he described as his "romance with liquids."

Ruscha has lived and worked in Los Angeles since 1956, when he moved there from Oklahoma. With its fiery sunset colors, the painting seems connected to L.A., a city filled with larger–than–life words, from illuminated gas station logos and movie marquees to the iconic Hollywood sign.

Gallery label from 2008.
Medium
Oil on canvas
Dimensions
60 x 54" (152.4 x 137.2 cm)
Credit
Gift of Steven and Alexandra Cohen
Object number
367.2006
Copyright
© 2018 Edward Ruscha
Department
Painting and Sculpture

If you would like to reproduce an image of a work of art in MoMA’s collection, or an image of a MoMA publication or archival material (including installation views, checklists, and press releases), please contact Art Resource (publication in North America) or Scala Archives (publication in all other geographic locations).

All requests to license audio or video footage produced by MoMA should be addressed to Scala Archives at firenze@scalarchives.com. Motion picture film stills or motion picture footage from films in MoMA's Film Collection cannot be licensed by MoMA/Scala. For licensing motion picture film footage it is advised to apply directly to the copyright holders. For access to motion picture film stills please contact the Film Study Center. More information is also available about the film collection and the Circulating Film and Video Library.

If you would like to reproduce text from a MoMA publication or moma.org, please email text_permissions@moma.org. If you would like to publish text from MoMA’s archival materials, please fill out this permission form and send to archives@moma.org.

This record is a work in progress. If you have additional information or spotted an error, please send feedback to digital@moma.org.