A still from the Skittles “Piñata” commercial

The Association of Independent Commercial Producers (AICP) is a national organization, headquartered in New York, of makers of commercials in various media. This 17th edition of the AICP’s annual program of award-winning commercials celebrates the collaborative craft involved in the making of small films of persuasion. It honors 26 categories, including visual style, performance, animation, and original music, in the best in advertising of the previous year, as judged by industry peer panels. The AICP Show demonstrates that informing, influencing, and selling may also be moving, surprising, and entertaining. Each year, The AICP Show is donated to MoMA’s archives.

Organized by Laurence Kardish, Senior Curator, Department of Film, with special thanks to Matt Miller, President and CEO, and Ileana Montalvo, Director of Events, AICP, and to this year’s AICP Show chairperson, Robert Fernandez, CEO/Partner, Moxie Pictures.

If you would like to reproduce an image of a work of art in MoMA's collection, or an image of a MoMA publication or archival material (including installation views, checklists, and press releases), please contact Art Resource (publication in North America) or Scala Archives (publication in all other geographic locations).

If you would like to license audio or video footage produced by MoMA, please contact Scala Archives (all geographic locations) at firenze@scalarchives.com.

If you would like to reproduce text from a MoMA publication or moma.org, please email text_permissions@moma.org. If you would like to publish text from MoMA's archival materials, please fill out this permission form and send to archives@moma.org.

This record is a work in progress. If you have additional information or spotted an error, please send feedback to digital@moma.org.