The Art and Technique of the American Television Commercial: The AICP Show at MoMA, 2005

September 28, 2005

MoMA

This 14th edition of the AICP’s annual program of award-winning commercials celebrates the collaborative craft involved in the making of small films of persuasion. It honors 24 categories, including direction, writing, performance, and cinematography, in the best in advertising of the previous year as judged by industry peer panels. The AICP Show at MoMA, 2005 demonstrates that informing, influencing, and selling may also be moving, surprising, and entertaining. Each year, The AICP Show is donated to MoMA’s archives.

Organized by Laurence Kardish, Senior Curator, Department of Film and Media.

Licensing

If you would like to reproduce an image of a work of art in MoMA’s collection, or an image of a MoMA publication or archival material (including installation views, checklists, and press releases), please contact Art Resource (publication in North America) or Scala Archives (publication in all other geographic locations).

All requests to license audio or video footage produced by MoMA should be addressed to Scala Archives at firenze@scalarchives.com. Motion picture film stills or motion picture footage from films in MoMA’s Film Collection cannot be licensed by MoMA/Scala. For licensing motion picture film footage it is advised to apply directly to the copyright holders. For access to motion picture film stills please contact the Film Study Center. More information is also available about the film collection and the Circulating Film and Video Library.

If you would like to reproduce text from a MoMA publication or moma.org, please email text_permissions@moma.org. If you would like to publish text from MoMA’s archival materials, please fill out this permission form and send to archives@moma.org.

Feedback

This record is a work in progress. If you have additional information or spotted an error, please send feedback to digital@moma.org.