Creativity Lab

Dreaming a World for Change

Oct 16, 2023–Mar 10, 2024


Photo of the Lower Eastside Girls Club’s rooftop garden. Courtesy of the Lower Eastside Girls Club
  • MoMA, Floor 2, Creativity Lab The Paula and James Crown Creativity Lab

How can we dream of a world that is ecologically just and rooted in equity for all human and nonhuman life? The Creativity Lab offers a space where visitors can consider their relationship to the environments they inhabit through activities and resources designed by artists and community organizations. What might a world look like in which we have all we need for ourselves and our communities?

Play the game WHAT IF? Ecospheric Cosmologies, designed by artists Sarah Rothberg and Marina Zurkow as part of their ongoing project "Investing in Futures." Use a deck of cards, instructions, and audioguide to imagine a world you want to live in and form a new perspective on today.

Learn about urban gardening and environmental justice through resources and activities designed by the Lower Eastside Girls Club, an organization offering free programming in art, science, leadership, entrepreneurship, and wellness for girls and gender-diverse youth in New York City. Read books related to environmentalism, sustainability, and gardening selected by the Lower Eastside Girls Club community.

The Crown Creativity Lab is a participatory space activated by local partner organizations, artists, and MoMA visitors. Each project is inspired by art on view and invites creativity, personal reflection, and exchange with others.


Investing in Futures is a creative framework that helps you imagine a world you want to live in and form a new perspective on today. At the heart of the framework is a deck of playing cards to use as a starting point for worldbuilding. The project was designed by artist/educators Sarah Rothberg and Marina Zurkow, who continue to offer workshops using Investing in Futures as the centerpiece for facilitated group co-imagination and discussion.

Since 1996, the Lower Eastside Girls Club (LESGC) has supported young women and gender expansive youth of color throughout New York City in leveraging their inner power to shape a better future for themselves, their community and the world. As an innovative learning hub, LESGC models practices of community resilience and healing-centered engagement through free, year-round innovative programs in STEM, Arts, Digital Media and Sound, Wellness, Civic Engagement, and Leadership.


Assisted listening capabilities available

In order to serve visitors with hearing loss, the Crown Creativity Lab includes induction hearing loops for sound amplification. Visitors can turn their hearing aid or cochlear implant to T-coil mode to hear enhanced sound effortlessly. The loop system does not work with hearing aids without telecoil technology.

All-gender restrooms are located on Floors 1, 3W, 5, and T1.

Sign language interpretation available

American Sign Language (ASL) interpretation and live captioning is available for public programs upon request with two weeks’ advance notice. MoMA will make every effort to provide accommodation for requests made with less than two weeks’ notice. Please contact [email protected] to make a request for these accommodations.

Wheelchair Accessible

The entrance to the Creativity Lab has a power-assist door. Seating options include chairs with backs and mattresses at wheelchair height.

For more information on accessibility at MoMA please visit For accessibility questions or accommodation requests please email [email protected] or call 212-708-9781.

Soundscape for WHAT IF? audioguide by Nailah Hunter.

The Adobe Foundation is proud to support equity, learning, and creativity at MoMA.

Access and Community Programs are supported by the Stavros Niarchos Foundation (SNF).

Major funding is provided by Volkswagen of America, the Agnes Gund Education Endowment Fund for Public Programs, The Junior Associates of The Museum of Modern Art Endowment for Educational Programs, the Jeanne Thayer Young Scholars Fund, and the Annual Education Fund.


Installation images

How we identified these works

In 2018–19, MoMA collaborated with Google Arts & Culture Lab on a project using machine learning to identify artworks in installation photos. That project has concluded, and works are now being identified by MoMA staff.

If you notice an error, please contact us at [email protected].


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MoMA licenses archival audio and select out of copyright film clips from our film collection. At this time, MoMA produced video cannot be licensed by MoMA/Scala. All requests to license archival audio or out of copyright film clips should be addressed to Scala Archives at [email protected]. Motion picture film stills cannot be licensed by MoMA/Scala. For access to motion picture film stills for research purposes, please contact the Film Study Center at [email protected]. For more information about film loans and our Circulating Film and Video Library, please visit

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This record is a work in progress. If you have additional information or spotted an error, please send feedback to [email protected].