Projects 77 features a series of newly commissioned outdoor billboards on display for eight weeks throughout New York City. Approximately fifteen billboards with images created by Sarah Morris, Julian Opie, and Lisa Ruyter address the theme of the urban experience. For a list of the locations, please visit A roundtable discussion on the project and billboard art takes place on November 5.

Organized by Judy Hecker, Assistant Curator, Department of Prints and Illustrated Books.

The Projects series is sponsored by Peter Norton.

Additional funding is provided by The Contemporary Arts Council, The Junior Associates, and The Young Print Collectors of The Museum of Modern Art.

Licensing of MoMA images and videos is handled by Art Resource (North America) and Scala Archives (all other geographic locations). All requests should be addressed directly to those agencies, which supply high-resolution digital image files provided to them directly by the Museum.

Requests for permission to reprint text from MoMA publications should be addressed to

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