Cedric Buchet. Untitled photograph from Prada advertising campaign Spring/Summer 2001. Chromogenic color print, 17 1/8 × 24 5/8″ (43.5 × 62.5 cm). Courtesy the photographer, Streeters USA, and Jousse Entreprise, Paris. © 2004 Cedric Buchet

The 1990s witnessed a particularly vital and inventive period when the reciprocal influences of artistic and commercial photography effected a clear change in fashion photography. Fashioning Fiction in Photography since 1990 tracks two of the key routes taken by contemporary fashion photographers: the application of cinematic techniques, as seen in the work of Cedric Buchet and Cindy Sherman, among others, and the snapshot aesthetic, as exemplified by the photographs of Nan Goldin, Juergen Teller, and others. In order to address the concerns, desires, and realities of youth culture, photographers and editors expanded the narrative of fashion photography to depict lifestyles, rather than the clothes themselves.

All of the photographs in the exhibition were commissioned by and reproduced in fashion magazines or advertising campaigns. Fashioning Fiction includes over ninety photographs by thirteen photographers and is accompanied by an exhibition catalogue.

Organized by Susan Kismaric, Curator, and Eva Respini, Assistant Curator, Department of Photography.

The exhibition is made possible by Banana Republic.

Generous support for the exhibition catalogue is provided by Carol and David Appel.

The accompanying educational programs are made possible by BNP Paribas.

Additional funding is provided by the Council of Fashion Designers of America, The Contemporary Arts Council and The Junior Associates of The Museum of Modern Art, and Roark Dunn & Associates.

Special thanks to Time Warner.

Installation views

If you would like to reproduce an image of a work of art in MoMA's collection, or an image of a MoMA publication or archival material (including installation views, checklists, and press releases), please contact Art Resource (publication in North America) or Scala Archives (publication in all other geographic locations).

If you would like to license audio or video footage produced by MoMA, please contact Scala Archives (all geographic locations) at firenze@scalarchives.com.

If you would like to reproduce text from a MoMA publication or moma.org, please email text_permissions@moma.org. If you would like to publish text from MoMA's archival materials, please fill out this permission form and send to archives@moma.org.

This record is a work in progress. If you have additional information or spotted an error, please send feedback to digital@moma.org.