Fresh Dressed. 2015. USA. Directed by Sacha Jenkins. 90 min.
How do clothes meant for farming or construction work end up adorning hip-hop kids and urban trendsetters? Through interviews with Kanye West, Pharrell Williams, and others we learn how Sunday-best clothes that were once reserved for church transform into stage performance gear with the addition of hand-painted graffiti or the removal of a belt. Meanwhile, clothing brands such as FUBU, Cross Colours, and Sean John, established to attract urban consumers, have expanded to a global customer base and become highly successful international enterprises.