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MoMA

FILM EXHIBITIONS

The Art and Technique of the American Television Commercial: The AICP Show at MoMA, 2005

September 28, 2005

This fourteenth edition of the AICP's annual program of award-winning commercials celebrates the collaborative craft involved in the making of small films of persuasion. It honors twenty-four categories, including direction, writing, performance, and cinematography, in the best in advertising of the previous year as judged by industry peer panels. The AICP Show, 2005 demonstrates that informing, influencing, and selling may also be moving, surprising, and entertaining. Each year, The AICP Show is donated to MoMA's archives.

Organized by Laurence Kardish, Senior Curator, Department of Film and Media.