1933. USA. Frank Lloyd. 75 min.
Sunday, October 16, 2011, 1:00 p.m.
Theater 1 (The Roy and Niuta Titus Theater 1), T1
1933. USA. Directed by Frank Lloyd. Screenplay by Bradley King, Joseph Moncure March, based on the play by Kenyon Nicholson. With Clara Bow, Preston Foster, Richard Cromwell. Hollywood’s “It Girl” made her sassy swan song at age 28 in this irreverent pre-Code romance, newly restored by The Museum of Modern Art from Fox nitrate materials in its archives, with support from Turner Classic Movies. Bow stars as a hula dancer who seduces the carny boss’s son on a wager and inevitably falls head over heels for him. The studio spared no expense in luring Bow back to the screen, offering her a handsome $125,000 salary, leading director Lloyd (Cavalcade, Mutiny on the Bounty), and a racy adaptation by gifted screenwriter King and poet J.M. March (The Wild Party, The Set-Up) of a popular 1920s play, The Barker (first filmed by Paramount in 1928). Bow’s role called for the scant cladding and come-hither looks that audiences had come to know and love—“A sex symbol is a heavy load to lift when you’re tired, hurt, and bewildered,” she would later remark of her frustrated transition to the talkies—but she invested the film with irresistible comic flair and emotional subtlety, making Hoop-La a real rediscovery. 75 min.
In the Film exhibition To Save and Project: The Ninth MoMA International Festival of Film Preservation
Sign up for now to receive MoMA's biweekly Film E-News