In the 1920s and 1930s, the so-called New Typography movement brought graphics and information design to the forefront of the artistic avant-garde in Central Europe. Rejecting traditional arrangement of type in symmetrical columns, modernist designers organized the printed page or poster as a blank field in which blocks of type and illustration (frequently photomontage) could be arranged in harmonious, strikingly asymmetrical compositions. Taking his lead from currents in Soviet Russia and at the Weimar Bauhaus, the designer Jan Tschichold codified the movement with accessible guidelines in his landmark book Die Neue Typographie (1928). Almost overnight, typographers and printers adapted this way of working for a huge range of printed matter, from business cards and brochures to magazines, books, and advertisements. This installation of posters and numerous small-scale works is drawn from MoMA’s rich collection of Soviet Russian, German, Dutch, and Czechoslovakian graphics. They represent material from Tschichold’s own collection, which supported his teaching and publication from around 1927 to 1937.
Organized by Juliet Kinchin, Curator, and Aidan O’Connor, Curatorial Assistant, Department of Architecture and Design.
PopRally invites you to a very special conversation about typography in the twenty-first century. Taking MoMA's exhibition The New Typography as a point of departure, Juliet Kinchin, MoMA Curator of Architecture and Design, Stephen Doyle of Doyle Partners, Chester Jenkins of Village, and Khoi Vinh of The New York Times discuss the once and future meanings of New Typography.
Stephen Doyle and Doyle Partners continue to search for memorable ways to make ideas visible and language potent. Chester Jenkins is a type designer and co-founder of the Village type co-op. Khoi Vinh is the design director for NYTimes.com, and the author of the popular design blog Subtraction.com.
In the 1920s and 1930s, the so-called New Typography movement brought graphics and information design to the forefront of the artistic avant-garde in Central Europe. The New Typography, an installation of posters and numerous small-scale works, is drawn from MoMA’s rich collection of Soviet Russian, German, Dutch, and Czechoslovakian graphics.
Guests will receive a set of limited-edition coasters designed by Chester Jenkins.
Discussion begins promptly at 7:00 p.m., followed by an exhibition viewing and reception with music by Veronica Vasicka (Minimal Wave).
PopRally is made possible with generous support from Jerry I. Speyer and Katherine G. Farley.
If you are interested in reproducing images from The Museum of Modern Art web site, please visit the Image Permissions page (www.moma.org/permissions). For additional information about using content from MoMA.org, please visit About this Site (www.moma.org/site).