PopRally invites you to a very special conversation about typography in the twenty-first century. Taking MoMA's exhibition The New Typography as a point of departure, Juliet Kinchin, MoMA Curator of Architecture and Design, Stephen Doyle of Doyle Partners, Chester Jenkins of Village, and Khoi Vinh of The New York Times discuss the once and future meanings of New Typography.

Stephen Doyle and Doyle Partners continue to search for memorable ways to make ideas visible and language potent. Chester Jenkins is a type designer and co-founder of the Village type co-op. Khoi Vinh is the design director for NYTimes.com, and the author of the popular design blog Subtraction.com.

In the 1920s and 1930s, the so-called New Typography movement brought graphics and information design to the forefront of the artistic avant-garde in Central Europe. The New Typography, an installation of posters and numerous small-scale works, is drawn from MoMA’s rich collection of Soviet Russian, German, Dutch, and Czechoslovakian graphics.

Guests will receive a set of limited-edition coasters designed by Chester Jenkins.

Discussion begins promptly at 7:00 p.m., followed by an exhibition viewing and reception with music by Veronica Vasicka (Minimal Wave).

PopRally is made possible with generous support from Jerry I. Speyer and Katherine G. Farley.

Special thanks to Sud de France Wines.

In conjunction with the exhibition The New Typography

PopRally is a series of events at MoMA and MoMA PS1 that serve as a gateway for young and diverse audiences to engage with the Museum. Led by a cross-departmental committee of Museum staff, PopRally produces dynamic programs including artist collaborations, performances, film screenings, and digital content that encourage new and experimental ways of engaging with modern and contemporary art.

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TICKETS ($12 in advance, $14 at the door) are available online.
You must be twenty-one or older to attend this event.