PopRally is a program of events at The Museum of Modern Art and MoMA PS1 that features collaborations with artists and musical acts, performances, film screenings, receptions, and special viewings of exhibitions at moderate prices.

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PopRally presents an exclusive after-hours viewing of the exhibition New Photography 2009: Walead Beshty, Daniel Gordon, Leslie Hewitt, Carter Mull, Sterling Ruby, Sara VanDerBeek. Using digital photo-booth technology, guests can also construct their own take-away photographs using backgrounds newly designed by Gordon, Hewitt, and VanDerBeek. Music is provided by Andrew Kuo. Creative dress is encouraged.

This year, MoMA’s annual New Photography exhibition has expanded to highlight the work of six artists through some twenty works. Although each artist in the exhibition represents different working methods, their pictures all begin in the studio or the darkroom and result from processes involving collection, assembly, and manipulation.

PopRally is made possible with generous support from Jerry I. Speyer and Katherine G. Farley.

Special thanks to Sud de France Wines and Grolsch.

In conjunction with the exhibition New Photography 2009

Advance tickets are no longer available. Tickets will be available at the door for $12 beginning at 7:00 p.m. on the night of the event. You must be twenty-one or older to attend this event.