PopRally is a series of events at MoMA and MoMA PS1 that serve as a gateway for young and diverse audiences to engage with the Museum. Led by a cross-departmental committee of Museum staff, PopRally produces dynamic programs including artist collaborations, performances, film screenings, and digital content that encourage new and experimental ways of engaging with modern and contemporary art.
In conjunction with the exhibition Color Chart: Reinventing Color, 1950 to Today, PopRally invites you to bring the color chart to life on the dance floor with an amazing lineup of DJs from DFA Records.
T&T (Tim Goldsworthy & Tim Sweeney)
Justin Miller & Jacques Renault
Color Chart, which explores artists’ use of ready-made color—from paint chips to colored tape—features works by forty-four modern and contemporary artists, including Gerhard Richter, Andy Warhol, Damien Hirst, and Angela Bulloch. PopRally presents an exclusive preview of this monumental exhibition before its official opening to the public.
A wide spectrum of cocktails will be served. Wear your boldest and brightest colors and get ready to DANCE!
Guests receive a colorful custom-made gift designed by PopRally and DFA.
Special thanks to Grolsch, Starr African Rum, and Fred.