PopRally is a program of events at The Museum of Modern Art and MoMA PS1 that features collaborations with artists and musical acts, performances, film screenings, receptions, and special viewings of exhibitions at moderate prices.

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Join PopRally for a Halloween celebration featuring The Valerie Project, a unique cinematic and musical experience.

Underground Philadelphia musicians perform an original soundtrack to a rarely screened 35mm print of Valerie and her Week of Wonders, Jaromil Jires's 1970 folk-horror Czech New Wave classic. This coming of age fairytale, featuring vampires, the living dead, and pastoral landscapes, promises to awe and surprise you with its stunning psychedelic visuals and surrealist plot twists. The new soundtrack will be performed live by a ten-piece ensemble, led by members of the bands Espers, Fern Knight and Fursaxa and harpist Mary Lattimore, lending a new perspective to this spectacular film.

The party continues upstairs, where DJ Mahssa of B-Music will be spinning funky dance psychedelia.

Costumes are STRONGLY encouraged!!!

Guests of this event will receive a limited-edition print specially made for the night by Los Angeles–based artist Tracy Nakayama, who was recently included in P.S.1's Into Me / Out of Me exhibition.

PopRally would like to thank Christiania Vodka, Lagunitas Brewing Co., and Fred for their sponsorship; and Joseph Gervasi, Co-Founder of The Valerie Project.