Andy Warhol. <i>Screen Test: Lou Reed</i>. 1966. 16mm film (black and white, silent). 4 min. at 16fps. © 2011 The Andy Warhol Museum, Pittsburgh, PA, a museum of Carnegie Institute. All rights reserved. Film still courtesy of The Andy Warhol Museum

PopRally Presents: 60 Seconds of Fame with Conrad Ventur

Thursday, January 20, 2011, 8:00–11:00 p.m.

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PopRally invites you to 60 Seconds of Fame, an interactive event inspired by the exhibition Andy Warhol: Motion Pictures. After an exclusive viewing of the exhibition, guests can record their own "screen test," directed by artist Conrad Ventur, to be projected on the walls of MoMA's Marron Atrium and uploaded to the PopRally and Andy Warhol: Motion Pictures website. WFMU DJ Evan “Funk” Davies will provide the soundtrack for the evening.

Andy Warhol: Motion Pictures focuses on Warhol’s cinematic portraits and non-narrative silent, black-and-white films from the mid-1960s. Warhol's screen tests reveal his lifelong fascination with the cult of celebrity, comprising a visual almanac of the 1960s downtown avant-garde scene.

Conrad Ventur was recently included in Greater New York 2010 at MoMA PS1. He creates immersive environments that draw on the power of celebrity, collective memory, and nostalgia, using archival footage of cultural icons downloaded primarily from Internet sources like YouTube. In a recent ongoing series, Ventur restaged ten of Warhol's screen tests using their original subjects.

Admission includes a cocktail reception and a ticket to record one screen test.

PopRally is made possible with generous support from Jerry I. Speyer and Katherine G. Farley.

Special thanks to Sud de France Wines: Château de Jau, Monte Lauro Vineyards, and Château de Campuget. Beer for this event has been lovingly provided by Brooklyn Brewery.

In conjunction with the exhibition Andy Warhol: Motion Pictures

PopRally is a series of events at MoMA and MoMA PS1 that serve as a gateway for young and diverse audiences to engage with the Museum. Led by a cross-departmental committee of Museum staff, PopRally produces dynamic programs including artist collaborations, performances, film screenings, and digital content that encourage new and experimental ways of engaging with modern and contemporary art.

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Tickets ($15 in advance, $17 at the door) are available online. You must be twenty-one or older to attend this event.