PopRally invites you to a very special conversation about typography in the twenty-first century. Taking MoMA's exhibition The New Typography as a point of departure, Juliet Kinchin, MoMA Curator of Architecture and Design, Stephen Doyle of Doyle Partners, Chester Jenkins of Village, and Khoi Vinh of The New York Times discuss the once and future meanings of New Typography.

Stephen Doyle and Doyle Partners continue to search for memorable ways to make ideas visible and language potent. Chester Jenkins is a type designer and co-founder of the Village type co-op. Khoi Vinh is the design director for NYTimes.com, and the author of the popular design blog Subtraction.com.

In the 1920s and 1930s, the so-called New Typography movement brought graphics and information design to the forefront of the artistic avant-garde in Central Europe. The New Typography, an installation of posters and numerous small-scale works, is drawn from MoMA's rich collection of Soviet Russian, German, Dutch, and Czechoslovakian graphics.

Guests will receive a set of limited-edition coasters designed by Chester Jenkins.

Discussion begins promptly at 7:00 p.m., followed by an exhibition viewing and reception with music by Veronica Vasicka (Minimal Wave).

Special thanks to Sud de France Wines Arrogant Frog, Jaja de Jau, and Mont Tauch.