PopRally presents an exclusive after-hours viewing of the exhibition New Photography 2009: Walead Beshty, Daniel Gordon, Leslie Hewitt, Carter Mull, Sterling Ruby, Sara VanDerBeek. Using digital photo-booth technology, guests can also construct their own take-away photographs using backgrounds newly designed by Gordon, Hewitt, and VanDerBeek. Music is provided by Andrew Kuo. Creative dress is encouraged.

This year, MoMA's annual New Photography exhibition has expanded to highlight the work of six artists through some twenty works. Although each artist in the exhibition represents different working methods, their pictures all begin in the studio or the darkroom and result from processes involving collection, assembly, and manipulation. 

Special thanks to Grolsch and to Sud de France wines: Lulu B. Vins de Pays d'Oc, Vignobles & Signatures, and Wineberry.