PopRally is a program of events at The Museum of Modern Art and MoMA PS1 that features collaborations with artists and musical acts, performances, film screenings, receptions, and special viewings of exhibitions at moderate prices.
|dfa dance party
saturday, march 1, 2008
9:00 p.m.–1:00 a.m.
In conjunction with the exhibition Color Chart: Reinventing Color, 1950 to Today, PopRally invites you to bring the color chart to life on the dance floor with an amazing lineup of DJs from DFA Records.
Color Chart, which explores artists’ use of ready-made color—from paint chips to colored tape—features works by forty-four modern and contemporary artists, including Gerhard Richter, Andy Warhol, Damien Hirst, and Angela Bulloch. PopRally presents an exclusive preview of this monumental exhibition before its official opening to the public.
A wide spectrum of cocktails will be served. Wear your boldest and brightest colors and get ready to DANCE!
Guests receive a colorful custom-made gift designed by PopRally and DFA.
Special thanks to Grolsch, Starr African Rum, and Fred.
Above: Dan Flavin. Untitled (to Don Judd, colorist), 1–5. 1987. Colored fluorescent lights. Exhibition copies, courtesy of Stephen Flavin. Photo: Courtesy the Solomon R. Guggenheim Museum and the Estate of Dan Flavin. © 2008 Estate of Dan Flavin/Artists Rights Society (ARS), New York
Above: DFA Dance Party, The Museum of Modern Art 2008. Directed and edited by Jesse Reding Fleming