Frank Gohlke. Grain Elevators, Plainview, Texas. 1975–78. Gelatin silver print. The Museum of Modern Art, New York. Gift of the artist. © 2023 Frank Gohlke
Jahrbuch des deutschen Werkbundes 1913: Kunst in Industrie und Handel. 1913

Jahrbuch des deutschen Werkbundes 1913: Kunst in Industrie und Handel. 1913

Writing in the yearbook of the German Werkbund in 1913, Walter Gropius hailed America’s industrial architecture, declaring that its factory buildings “almost bear comparison with the buildings of Ancient Egypt.”1 His essay encouraged fellow architects to abandon traditional ornamentation in favor of “clear contrasts, orderly articulation in the arrangement of every part, and unity of form and color.”2 Gropius’s praise made him one of the first European architects to write about American industrial architecture. But even more than his writing, it was the seven pages of photos of grain silos and factories published along with his text—and their wide circulation—that prompted a radical shift in European architecture and the rise of what is now known as the Modern Movement.

Gropius’s contribution to the Werkbund’s publication, however unassuming in appearance, is the conceptual engine of Architecture in the Age of Industry. While the photos’ precise origins are murky, evidence suggests that Gropius assembled them from a range of sources—newspapers, trade magazines, friends, colleagues—over at least a year. The images, in turn, took on new lives after their publication in Gropius’s article. German architect Erich Mendelsohn included one of the images in one of his own articles, and in 1924 visited the American grain silos himself, fulfilling his so-called “silo dreams.”3 French-Swiss architect Le Corbusier edited and republished a selection of the photos in several volumes of his journal L’Esprit Nouveau, and then again in his Vers une architecture—which would become one of the last century’s most significant books on architecture. The photos continued to be circulated as examples of American modernity into the 1920s and as late as the 1960s.

In his 1986 book A Concrete Atlantis, architecture critic and historian Reyner Banham wrote that Europe’s modern architects weren’t simply inspired by these industrial buildings—rather, they created a vocabulary of forms that were explicitly lifted from North American utilitarian structures.4 For example, the open-plan spaces that characterized the work of modern European architects were first used by American factory architects like Albert Kahn. His revolutionary use of reinforced concrete and structural steel required fewer load-bearing columns and allowed for larger windows, providing for open, bright spaces. Meanwhile, the expansive glass panes in structures like Walter Gropius’s Bauhaus and Le Corbusier and Pierre Jeanneret’s Swiss Pavilion were borrowed from rows of factory windows. Perhaps nowhere is this appropriation made more explicit than in Mies van der Rohe’s proposal for a concert hall: a photograph of a plane factory taken directly from a book on Kahn’s legacy, onto which Mies collaged angled pieces of colored paper.

Notably, the Europeans who were so moved by these buildings were unable to visit them until nearly a decade after Gropius’s article was published—an entire architectural movement was informed purely by photographic evidence. It is perhaps for this reason, then, that architects were able to overlook the notoriously harsh working conditions that characterized these buildings (the subject of the adjacent gallery, Modern Times). Henry Ford’s River Rouge complex, highlighted in the gallery in images from the Department of Architecture and Design’s photo archive, was famous for minting between nine and ten thousand Model T cars per day. A single car could be produced in as little as 90 minutes. The success of Ford’s assembly line would not have been possible without Kahn, who designed many Ford plants. Kahn’s factories were direct articulations of Ford’s methodology—participants by design in reducing factory workers to cogs in an expansive capitalist machine.

Le Corbusier (Charles-Édouard Jeanneret). L’Esprit Nouveau letterhead (Letter to Naum Gabo from Paul Dermée). 1920

Le Corbusier (Charles-Édouard Jeanneret). L’Esprit Nouveau letterhead (Letter to Naum Gabo from Paul Dermée). 1920

Ludwig Mies van der Rohe. Concert Hall project (Interior perspective). 1942

Ludwig Mies van der Rohe. Concert Hall project (Interior perspective). 1942

Le Corbusier (Charles-Édouard Jeanneret). Ceci n’est pas l’architecture (This is not architecture) (Drawing from a Buenos Aires lecture). 1929

Le Corbusier (Charles-Édouard Jeanneret). Ceci n’est pas l’architecture (This is not architecture) (Drawing from a Buenos Aires lecture). 1929

Scholar Michael Faciejew suggests that these labor conditions may be why American factories were not as appealing to American architects.5 Seen at a distance through the European imagination, America was the poster child for innovation and machine-age triumph—in Gropius’s words, the “motherland of industry.”6 It was only the American engineer or industrial architect—supposedly untainted by the historical nostalgia that plagued Europeans—who could arrive at a form of design unadulterated by the burden of the past. As Le Corbusier scrawled beneath his own simplified sketch of classical temples in 1929, ceci n’est pas l’architecture (This is not architecture).

The industrial origins of the Modern Movement is a story that has never been told at MoMA, despite the fact that the term “International Style”—the name by which most of the European architects’ buildings in the exhibition are best known—was coined at a MoMA exhibition in 1932. The gallery draws in particular from the Museum’s expansive Mies van der Rohe Archive and the Department of Architecture and Design’s photo collection; many of the gallery’s objects are on view for the first time.

  1. Walter Gropius, “The Development of Modern Industrial Architecture, 1913,” in Form and Function: A Source Book for the History of Architecture and Design 1890–1939, eds. Tim Benton, Charlotte Benton, and Dennis Sharp (London: Crosby Lockwood Staples, 1975), 54-55.

  2. Ibid., 53.

  3. Erich Mendelsohn, Erich Mendelsohn: Letters of an Architect, ed. Oskar Beyer (London: Abelard-Schuman, 1967), 69.

  4. Reyner Banham, A Concrete Atlantis (Cambridge, Mass.: MIT Press, 1986).

  5. Gropius, 54.

  6. Gropius, 54.