Let There Be Fashion, Down with Art ironically inverts the Latin saying: "Let there be art, down with fashion," thus announcing the end of traditional art. Here the rational world of science and industry have gone awry: the prints display a diagrammatic drawing technique, nonsensical equations, ineffectual measuring instruments, and a dysfunctional system of plumbs and weights. The portfolio also marks the first appearance of the artist’s assumed Dada identity, "Dadamax ERNST," which supplants the artist’s signature on the second sheet. The fourth image in the sequence is inscribed with the words "DaDa NoBis," and below, "PACIS" written backwards—a play on the Latin hymn Dona Nobis Pacem (Give us peace).
A major figure in both the German Dada and French Surrealist movements, Max Ernst was a prolific and experimental printmaker who used printing as a means of going beyond painting. Between 1912 and 1974, he made more than five hundred lithographs, etchings, and linoleum cuts, many of which appeared as book illustrations.
In Let There Be Fashion, Down with Art, Ernst's first major print project, he mapped out many of the motifs of his later work and also paid homage to the imaginary tableaux of Giorgio de Chirico. In a revolt against Expressionist printmaking, Ernst drew elements culled from commonplace printed advertisements onto a lithographic stone using a gestureless mechanical line. The anti-art sentiment reflected in this style, and the phrase "Down with Art," express the spirit of both nihilism and nonsense that was a pervasive aspect of Dada activities in Cologne at the time. Encouraged by Surrealist poet Paul Éluard, Ernst moved from Cologne to Paris in 1922. Exploring the practice of many painters and poets who wished to plumb the unconscious as a source for their art, Ernst experimented with the semiautomatic process of frottage—rubbings made from textured objects or surfaces. The patterns and textures generated by such rubbings were the starting point for his images, as seen in the portfolio Histoire Naturelle.
Ernst also collaborated with poets, including André Breton, Tristan Tzara, and others, by providing illustrations for their texts. In 1929 he made his first "collage novel," incorporating a technique central to his experiments with the effects of chance. He created a series of collages with imagery culled from nineteenth- and early-twentieth-century pulp novels, scientific journals, and natural-history magazines and arranged them in a sequence as pages. He then printed these collages by photomechanical means to transform them into the seamless images he desired. Like popular serial stories, Ernst released Une Semaine de bonté in the form of five consecutive volumes that evoke erotic violence and intrigue, as well as humor.