Rarely uttered aloud, the work "oof" belongs to the world of comic strips, not the great literature and art, and particularly not to painting. We expect the emphatic word to appear wrapped in a speech bubble with an exclamation point at the end, but Ruscha has dedicated a large-scale painting to it as if it were worthy of veneration. Of his work from this period Ruscha has said, "I was interested in monosyllabic word sounds that seemed to have a certain comedic value to them." In capital letters, "oof" floats against an empty blue backdrop, suspended somewhere between image and language and between iconicity and absurdity.
The word "oof" belongs to the world of comic strips. Ruscha, instead, renders it in oil and acrylic on canvas, giving this silly onomatopoeic grunt an incommensurable monumentality: “I was interested in monosyllabic word sounds that seemed to have a certain comedic value to them,” he said. Floating against an empty blue backdrop, OOF is suspended between image, language, icon, and absurdity.
Director, Glenn Lowry: In 2012, Ed Ruscha discussed the inspiration for OOF.
Artist, Ed Ruscha: Now, this comes from when I was a kid and I would read cartoons, and somebody would always be punching someone else in the stomach, and the sound that came out was always "OOF." That word was born to be captured in a painting and the visual outlay of those letters and everything just made it perfect.
Glenn Lowry: "OOF" is an example of onomatopoeia: a word that suggests the sound it describes.
Curator, Anne Umland: When you stare at the those letters, they're very pure and solid and geometric, these gorgeous spheres and block shapes that comprise the "f" and that, to me, makes it even funnier. You have pure geometry and yet used in a way that evokes this very silly, irreverent "oof" of a sound. It makes you think about how paintings can't speak out loud, and yet this one, you hear it.
Glenn Lowry: In a 2004 interview with the San Francisco Museum of Modern Art, Ruscha discussed how his word pictures grew out of an early experience he had studying with a printer in Los Angeles.
Ed Ruscha: Setting type and working with typography, I began to see these things as pictures. And then also the world of painting came into this thing, and bang, they started melding together, and I could see that I should paint a picture of that word rather than print it on paper.
"The single word, its guttural monosyllabic pronunciation, that's what I was passionate about," Ruscha has said of his early work. "Loud words, like slam, smash, honk." The comic-book quality of these words reflects the Pop artists' fascination with popular culture. (This interest is even more explicit in Ruscha's images of vernacular Los Angeles architecture.) Lettered in typography rather than handwriting, the words are definite and impersonal in shape; unlike the Abstract Expressionists of the 1940s and 1950s, Ruscha had no interest in letting a painting emerge through an introspective process: "I began to see that the only thing to do would be a preconceived image. It was an enormous freedom to be premeditated about my art."
Words like oof, smash, and honk all evoke sounds, and loud and sharp ones. They also, as Ruscha says, have "a certain comedic value," and their comedy is underlined by the paradox of their appearance in the silent medium of paint, and with neither an image nor a sentence to help them evoke the sounds they denote. Oof is particularly paradoxical, as a word describing a wordless grunt. In Ruscha's hands, its double O's also pun on recent paintings—the Targets and Circles of Jasper Johns and Kenneth Noland. Works like this one wryly point up the arbitrariness of our agreements on the meanings of our visual and verbal languages.