At the beginning of the 20th century, the world of design began to make a significant shift. Moving away from pre-industrial methods of producing unique and hand-crafted objects, designers adopted an approach that was reflective of new techniques in science and engineering. The Industrial Revolution enabled designers to reconsider the ways that form, function, and materials applied to everyday objects. The emergence of new tools and the aid of machine-assembly techniques during the Industrial Revolution meant that designs could be mass-produced, reaching a wider audience at a lower cost.
There was a growing ethos that aesthetically pleasing, functional objects should be available to everyone, not just an elite few. Designers began to reject excessive ornamentation, instead shifting toward more simplified and geometric shapes, some of which were evocative of organic forms found in nature. Some of the most significant objects developed at this time were simple machines that addressed complex problems.
A rough or unfinished version of any creative work, often made to assist in the completion of a more finished work (noun); to make a rough drawing or painting (verb).
The development of industry from the late 18th century through the 19th century, made possible by advancements such as machinery, factories, and steam power. The Industrial Revolution marked a major turning point in the development of Western civilization and had profound social and economic consequences.
Having characteristics of a biological entity, or organism, or developing in the manner of a living thing.
Machines in the Museum
In 1934, The Museum of Modern Art organized an exhibition titled Machine Art, surprising its audience with a three-story display of machine-made objects such as springs, laboratory appliances, tools, and furniture. These functional objects were placed on pedestals just like sculptures, highlighting them as exemplars of modern design.
MoMA’s collection includes the Slinky, a spring toy designed to stretch, bounce, and travel down a flight of stairs with the aid of gravity and its own momentum.
Questions & Activities
The Greek philosopher Plato (c. 424–348 BCE) said:
“By beauty of shapes I do not mean, as most people would suppose, the beauty of living figures or of pictures, but, to make my point clear, I mean straight lines and circles, and shapes, plane or solid, made from them by lathe, ruler, and square. These are not, like other things, beautiful relatively, but always and absolutely.”
Philip Johnson, MoMA’s first curator of Architecture and Design, used Plato’s philosophy in the 1930s to explain his inclusion of machine parts in museum exhibitions. Read Johnson’s recollection of organizing the Machine Art.
Reflect: Pick one of the objects discussed in this section of MoMA Learning. How do Plato’s words apply to this object?
Show: Write your response in a 1- or 2- paragraph essay.
Tools as Solutions
Identify a problem you encounter in your everyday life. What about this problem frustrates you most?
Design a tool that can help to alleviate this problem. Your solution could be one tool or a combination of several. Outline your process, name your tool, create a sketch, list the materials, and write instructions for how to use it. Document your process by scanning or taking pictures of your annotated sketches.
Share your idea and results. To add your images to the MoMA Learning Flickr group, upload your images to Flickr.com and tag them “MoMA Learning Tools as Solutions.”. Check this page to see a slideshow of recent submissions.