In the 1960s artists in the U.S., Europe, and Latin America began experimenting with art that emphasized ideas instead of a physical product. In 1967 artist Sol LeWitt gave this new art a name in his essay “Paragraphs on Conceptual Art.” He wrote, “The idea itself, even if it is not made visual, is as much of a work of art as any finished product.” Conceptual artists used their work to question the notion of what art is, and often rejected museums and galleries as defining authorities. The work of Conceptual artists helped to put photographs, musical scores, architectural drawings, and performance art on an equal footing with painting and sculpture.
A term that emerged in the 1960s to describe a diverse range of live presentations by artists.
Art that emerged in the late 1960s, emphasizing ideas and theoretical practices rather than the creation of visual forms. In 1967, the artist Sol LeWitt gave the new genre its name in his essay “Paragraphs on Conceptual Art,” in which he wrote, “The idea itself, even if not made visual, is as much a work of art as any finished product.”