The Elaine Dannheisser
Projects Series

About the Series

Created in 1971 as a forum for emerging artists and new art, the Elaine Dannheisser Projects Series series has played a vital part in MoMA’s contemporary art programs. With exhibitions organized by curators from all of the Museum’s curatorial departments, the series has presented the work of close to 200 artists to date. More

The Elaine Dannheisser Projects Series is made possible in part by the Elaine Dannheisser Foundation and The Junior Associates of The Museum of Modern Art.

Recent Projects

99

Meiro Koizumi


January 9–May 6, 2013
98

Slavs and Tatars


August 15–December 10, 2012
97

Mark Boulos


March 19, 2012–July 16, 2012
96

Haris Epaminonda


November 17, 2011–February 20, 2012
95

Runa Islam


May 27, 2011–September 19, 2011
View all Projects in the Archives »

The Projects Series

MoMA

Forty Years of Projects by Kathy Halbreich (2011)

Founded in May, 1971, MoMA's Projects series debuted with an installation by Keith Sonnier, which was described by the Museum as “the first in a series of small exhibitions presented to inform the public about current researches and explorations in the visual arts.” From documentation in the files and reviews it appears the Museum got what it wished for, as Sonnier's untitled installation, occupying two galleries near the cafeteria, was a spatially aggressive and psychologically complex experiment that was precisely of its time. The smaller room had both an unusually squat doorway and a four-foot ceiling through which red light emanated from a rectangle at the far end of the room. If one hunched forward, it was possible to stand up through the hole and experience—seeing was but one of the senses involved—the top half of the gallery, which contained light fixtures and a camera affixed to the wall. Grating feedback from the video equipment filled the first room, as did the red light. In his Artforum review, Kenneth Baker described the next sequence of experiences: "Two telebeam projectors cast the image received by the video camera, divided down the center into positive and negative halves, onto the opposite walls of the second gallery. The image consisted of the camera’s view, though in larger close-up than one would have thought, of the opening as seen from above the partition in the first room. After watching the projections for awhile, and seeing strangers appear truncated like puppets, one concluded that the transmission was in fact immediate rather than delayed, and that one could necessarily never see one’s own image." The disconcerting, manipulated imagery of the spectators was in black and white, as hand-held color cameras were not in widespread use at the time. Sonnier, in collapsing the viewer's sense of what constituted public and private space, further underscored a sense of participating in a hallucination that took place in space and over time. Perhaps most importantly, as Baker noted in his conclusion, "These notions were put across by Sonnier's piece in a way that was quite unavailable to modernist painting; they may have been communicable only because of the possibility of freeing pictorial space from within pictures and allowing the spectator literally to enter it. This accomplishment of Sonnier's work shows how the bounds of modernist convention could be broken without sacrificing strength of meaning and without direct appeal to the convention of modernist painting for justification." Read more

I’ve quoted these remarks not only to expand an understanding of the daring of the first project in this long series, but also to suggest that many artists followed the same trajectory. Projects has often expanded our understanding of what art could be made of and what it could mean, demanding that we think anew about our own place in the world. These installations more than occasionally displayed an oedipal relationship to the accepted masters—in truth there were only a few mistresses—housed in other parts of the building, a relationship that necessitated upturning ideas upon which modernist painting and sculpture were predicated. With Projects, MoMA put a spotlight on such critique.

The number of exhibitions has fluctuated annually from seven, each lasting six weeks, to three, spanning roughly three months apiece; similarly, Projects has inhabited a number of different galleries and spaces in the Museum. The purpose, however, has remained bi-focal: offering artists early in their careers the resources to make new work specifically for the exhibition or to show work shortly after it was made, while simultaneously exposing the public to the most challenging aspirations of artists that the curators believe hold great promise. While one would expect a program that embraces such risk to fail often, a surprising number of these roughly 235 artists, from as near as Brooklyn and as far away as Shanghai, remain essential today. It is appropriate, then, to thank the perspicacious curators from every department who participated, paying special tribute to Kynaston McShine, Barbara London, Robert Storr, and Peter Reed, curators with an abiding commitment to living artists, and who have been such strong shepherds and advocates for this program.

Projects appears to be the first program of its kind in the U.S., with the Matrix presentations at The Wadsworth Atheneum and Berkeley Art Museum following four and 10 years later, respectively. But while MoMA was an early institutional proponent for the commissioning and exhibiting of new work, the Museum’s efforts must be seen as part of an emerging, widespread interest in contemporary art. Despite a national economy slowed by the oil crisis and the near bankruptcy of New York, this city paradoxically became a singular place in the 1970s for the creation of new alternative spaces where provocative art could be made, shown, and debated. These included P.S.1 Contemporary Art Center, founded by Alanna Heiss; Food, the artist-run restaurant founded in 1971 by Gordon Matta-Clark and others; the Kitchen, an artists’ collective founded in 1971 by Woody and Steina Vasulka; Artists Space, founded by Irving Sandler and Trudie Grace in 1972; the DIA Art Foundation, founded by Heiner Friedrich and Philippa de Menil in 1974; and Franklin Furnace, founded in 1974 by Martha Wilson. Perhaps the growth of these important organizations—all but one of which are still in existence—in a decade of economic stagnation stemmed from a renewed sense of the power of the individual in the face of disappointment at the hands of most authorities. Today's similar lack of certainty in the financial world reminds some pundits of the 1930s depression. People around the world have followed those who started Occupy Wall Street in Zuccotti Park earlier this year to protest the inequities that have become more acute in recent times, and many from both sides of America's ideological divide wonder what the role of government should or could be. Is it too much to imagine that these times will also prompt brave people to create new opportunities for artists from down the street and around the globe?

Two MoMA exhibitions in particular also provided a context for this new program: Jenny Licht’s 1969 Spaces exhibition, which presented installation art for the first time at the Museum, and Kynaston McShine’s groundbreaking 1970 Information exhibition, which focused on Conceptual art. The Information show, in particular, raised questions about the Museum’s willingness to engage with political issues. As John Hightower, MoMA’s director for the brief and tumultuous period of May, 1970, to January, 1972, wrote in the Museum’s newsletter, "There is very real concern among contemporary artists —'the antenna of society,' as Ezra Pound has described them—that we are collectively, systematically, and yet unwittingly destroying ourselves. Their art strongly reflects their feelings, as indeed it must. The war in Southeast Asia, they claim, is the culmination of a whole pattern of cultural excess—over-population, the automobile, neon blight, putrid water and air—as well as the frustrating unwillingness of our society to even recognize, much less correct, its own abuses. Focused against the Establishment, as was the case in some of the material in the Information show, the artist feels that if the Establishment were really committed to correcting societal excess and ending the war, collectively it could do so." Hightower also mentioned that several FBI agents spent the day at the Museum listening to the controversial Dial-a-Poem section of the exhibition, curated by poet John Giorno, which, to the dismay of a Congressman from Iowa, contained poems by Eldridge Cleaver and Bobby Seale.

The market for art is radically different today than it was 40 years ago, and it’s easy to lose sight of the need for places of unrestricted risk and support for unpopular ideas or for works that cannot be "collected" or may not receive much attention. Consequently, Projects remains as pertinent today as it was at its inception. Recent Projects installations have included an assembly of thousands of consumer items, drained of life but still collected by artist Song Dong’s mother, who came of age during the cultural revolution, a time of extreme hardship in China; an architecturally scaled drawing consisting of witty political cartoons drawn on the walls of the Marron Atrium over a two-week period by Romanian artist Dan Perjovschi; and a monument largely constructed from the Museum’s cardboard waste by Swedish-born artist Klara Liden. Each of these Projects pushed the expected dimensions of their medium, reflected the ways in which performance inflects other artistic practices today, and grappled with the darker undercurrents of globalization.

The first Projects installation of 2012, Projects 97, is a two-channel video installation by 36-year-old Mark Boulos, an American-born artist living in Amsterdam and a former a member of Paper Tiger Television, which was “founded on the ideal that freedom of speech through access to the means of communication is essential in a democratic society.” All That Is Solid Melts into Air (2008) presents two opposing perspectives on one of the most prized and aggressively pursued commodities: petroleum. The title, taken from the opening chapter of The Communist Manifesto, which outlines the history of class struggle, suggests both the alchemical exchange that occurs when something "dirty" from the ground becomes the equivalent of liquid gold and the ways in which human dignity can be vaporized in circumstances of oppression. In one video, Boulos shows traders in the Chicago Mercantile Exchange on the first day of the 2008 credit crisis as they attempt to capitalize on the volatile market. In the other, Boulos presents his experiences living with members of the militant group Movement for the Emancipation of the Niger Delta, who employ violent acts to expose and undermine what they see as the exploitation of their land and people by international oil corporations. Something strange happens in the ways in which reality is experienced in the two projected images: the traders, enmeshed in an environment composed of flashing colored numbers and using complex signals to communicate with their hands, become abstractions, part of a pattern beyond their control, while the militants, filmed in the natural landscape they inhabit as both farmers and aggressors, seem all too real, flesh and blood. In an unexpectedly harmonious sense, the work of Sonnier and Boulos speaks to each other across a 40-year divide.

On Projects by Keith Sonnier (2011)

My participation in MoMA's Projects did lead to many other exhibitions relating to media work (Channel Mix, 1972 which is in the permanent collection of the Staatliches Museum für Kunst und Design in Nürnberg, Quad Scan, 1975) and it prompted me to continue my research in this direction too. Air to Air, a project that followed in 1975, for example, connected Leo Castelli Gallery in New York City to Ace Gallery in Los Angeles through telephone watts lines that created two amplified spaces. Later, in 1977, Send/Receive Satellite Network, Phase II, which I produced with Liza Bear, utilized a CTS NASA satellite to connect New York and San Francisco.

I would say the Projects exhibition at MoMA encouraged me to expand my research in media work and I think, also meant that other institutions were forced to identify with this new work and begin to accept it as a new artistic direction. This was both liberating and confining. During the seventies I devoted a considerable amount of time to working with performance and creating films and videos but eventually I felt that in order to continue working in this area, I would have to work behind a desk and not in the studio. So I began to be more interested in non-Western cultures and hence began my trips to India, Japan and Indonesia to seek out Eastern alternatives to Western dialectic and to begin working with less media directed work. However, these early media works remain an important part of my form language.

History of Projects by Robert Storr, from Winter/Spring 1996 MoMA Magazine

The Museum of Modern Art’s Projects series is soon to be twenty-five years old. From its inception in the spring of 1971 until this October, when an installation conceived by Carrie Mae Weems opened the program’s 1995–96 season in its usual gallery space just off the Garden Hall, Projects has presented 120 separate exhibitions. In all, these exhibitions have featured the work of more than 175 artists, including those participating in the several group shows organized as an extension of the normal series framework of one- or two-person shows, but not counting those in the forty-odd video programs presented under its auspices or the creators of the three artist’s books published as a result of the Projects committee’s efforts.

By any reckoning in the field of contemporary art, Projects boasts a distinguished record. Its history also represents a surprisingly long run for a program started on an almost ad hoc basis in the aftermath of the turmoil of the late 1960s and early 1970s. That period was one of great social tension and change, and the forces engendered fed both directly and indirectly into the experimental approach of a younger generation of artists then coming into its own. During those years, established art institutions were under intense external pressure to respond to political crisis in the country at large; at MoMA the various actions of the Art Workers Coalition were among the most significant examples of this pressure. Perhaps more important in the long run, Museum staff members committed to contemporary art were increasingly aware of how much outside events and aesthetic developments were outpacing the capacity of museums to respond while radically altering the terms on which such a response might be predicated. In short, new work demanded new exhibition formats.

The group that initiated the enterprise was formed of representatives from all the curatorial departments. Among the principals was Kynaston McShine, for many years the program’s supervisor. His exhibition Information (1970) introduced Conceptual and Process art to MoMA audiences for the first time and was one of the models for the earliest of the Projects. Also active was Jennifer Licht, whose slightly earlier exhibition Spaces (1969–70) played the same role as Information with regard to installation art, as well as Bernice Rose, Cora Rosevear, Howardena Pindell, and Jane Necol. By 1974, Barbara London, then an assistant in the Department of Prints and Illustrated Books, began to take part as curatorial specialist in video art. Indeed, the video department she presently directs was born out of her efforts as a member of the Projects committee to establish video art as a basic component of the Museum’s exhibition and collection activities.

Projects was the first showcase of its kind devoted to such rapidly mutating aesthetic strains—the similarly adventurous Matrix series at the Wadsworth Atheneum in Hartford, Connecticut, became the second in 1975. The MoMA series sought to engage with generally little known art and artists and present them to the public at large in a manner consonant with the pioneering spirit that had originally guided the museum to advocate and explain the seminal movements and figures of classic modernism.

That remains the raison d’étre of Projects. Though opportunities for young artists working in diverse media to exhibit vastly increased between the 1970s and the 1990s, the fact is that there are very few venues where what they produce can be properly understood in the context of the art history that informs their work either by influence or opposition. (And, it should be emphasized, these venues have in the last five years begun to decrease again as a result of a contracting gallery scene and abruptly diminishing subsidies to the arts.) Only where there are comprehensive collections of modern art—and for the period of the 1860s through the 1960s none equal the Modern’s—can one see how the newest of new art, and sometimes the most irreverent or perplexing as well, relates to such evolving traditions as Cubism, Dada, Surrealism, Constructivism, and Expressionism.

Two recent Projects exhibitions—both of them video-based works—demonstrated this cross-generational dialogue and examined unexpected correlations among what many think of as wholly incompatible mediums. In the first instance, Ann Hamilton’s 1994 installation Seam belied the common assumptions that video is incapable of matching the visual and tactile qualities of painting and that it represents the photo-mechanical nemesis of the “old-fashioned” studio arts. An intimate environment consisting of mounds of soft, touchable, red fabric placed on long benches set in front of a wide glass rectangle the size of an “average” New York School canvas of the 1950s, the composite work centered on a slowly shifting image of the artist’s greatly enlarged finger sensuously spreading a golden viscous liquid across the transparent screen. It was in effect an homage paid by immaterial light and motion to the opaque pigments and suspended gestures of Abstract Expressionist painting. By contrast, the video-installation of Paul McCarthy was a frontal satirical assault on the glorification of the Abstract Expressionist artist as a passionate hero of the imagination. Playing the lead in his rude send-up of that myth, McCarthy donned a curly blond wig, attacked his canvases with an oversize brush in a none-too-subtle burlesque of the “romance” of painting, talked nonsense to characters representing collectors and the press, and drooled the name “de Kooning.” Simultaneously furious and funny, “Painter” was, in sum, a vulgar but wholly sincere argument with the old masters of American modernism, an argument that each generation since their heyday has made in its own way.

Both of these responses to art historical precedent, one inventive and respectful, the other infectiously disrespectful, were to be found within a short walking distance of the Museum’s second-floor galleries given over to Abstract Expressionism. There museum-goers could experience firsthand some the great examples of the work to which these two installations referred. By thus traveling between the ground-floor Projects space and the collection upstairs, they were able to enter into the free play of ideas between artists past and present, and between those secure in their status and others, generally at the beginning of their careers, who are willing to put their talent to the test in the most prestigious and public of places.

While there are disadvantages to the Projects room’s location off the Garden Hall and on the way to the restaurant, there is also an undeniable plus in exhibiting such intentionally debatable work in one of the most heavily trafficked areas of the Museum. It would certainly be safer—especially now that vanguard art has become an easy target for ideologues of all stripes—if perplexing and sometimes provocative works such as Hamilton’s and McCarthy’s were consigned to the remoter corners of the building so that viewers intent only on their favorite Monets, Matisses, or Picassos could reach their goal undisturbed. But modernism has always vexed its audience. Matisse, after all, was once labeled a “wild beast,” and Picasso’s often violent or erotic imagery shocks even today. This institution is largely responsible for having educated the general population to see merit and meaning in the formal dislocations and unconventional imagery of these precursors. It is only right, then, that the Museum should not only gamble on fresh ideas but trust in the average spectator’s ability to deal with surprises and perhaps discomforts emanating from the serious efforts of the current avant-garde.

On occasion, Projects shows have cropped up in unlikely spots as well, and this too is an expression of the experimental spirit in which the program was founded. Indeed, the second exhibition in the series, Pier 18, consisted of photo-documentation of temporary works that twenty-seven artists created on an abandoned pier on the Hudson River in the winter of 1971. More recently, in 1992, Felix Gonzalez-Torres dispersed his Projects exhibition throughout the city by displaying a mural-scale photograph of an unoccupied bed showing the impress of two bodies on twenty-four billboards situated in Manhattan, Brooklyn, and Queens. And in 1993, Gabriel Orozco’s show included the installation of objects and images in the Garden Hall, the Garden, and across Fifty-fourth Street, where each day he placed fresh oranges in the windows of private apartments, forming bright irregular patterns that were plainly visible from the Museum.

Thus the flexible, sometimes migratory format of the Projects series (which included book publishing in the early 1980s, when the program lost its space altogether during the expansion of the Museum) is an expression of its experimental nature. That spirit has also guided the committee in the creation of two full-scale installations organized to participate on the Museum’s behalf with the Day Without Art, the annual commemoration of the impact of AIDS on the arts community. The first, in 1991, consisted of a haunting sound piece by Robert Farber that echoed through a room filled with framed but unused canvas, paper, and photographic materials representing the works that will never be made due to the premature deaths of so many artists. The second in 1993, was an accumulation of hundreds of pieces of paper on which museum personnel, artists, and visitors listed the people they knew who had died from or were living with AIDS.

From the outset, the Projects series was seen not only as a forum for new artists but also as a workshop for younger curators. For the curators it is a chance to test their insights and skills with the full backing of the Museum; for the Museum it is an opportunity to benefit from the knowledge and taste of rising generations. Under the direction of the committee’s chairmen, which over the years have included Mr. McShine, Riva Castleman, Linda Shearer, and presently the author, these junior staff members review proposals independently submitted by artists as well as presenting their own candidates. Given that it is possible, at a maximum, to do only six or seven Projects a year, the sheer quantity of options under consideration is daunting. Every year dozens upon dozens of alternatives are reviewed. Although only a handful of the many worthy suggestions can be acted upon, every effort is made to vary the type of work shown and to encourage risk-taking propositions.

Frequently the Projects group receives requests from other institutions interested in borrowing its exhibitions. Sometimes, as in the case of the Argentine painter Guillermo Kuitca’s show, this has been done. More often, what was first shown at the Modern becomes the model for other institutions. Thus several versions of the MoMA resentation of Art Spiegelman’s source materials and working drawings for Maus, his precedent-setting “comic” book about the Holocaust, were created at other venues, and a widely distributed CD-ROM devoted to the making of Maus was also based on that 1992 installation. On occasion, meanwhile, works shown in or created for Projects exhibitions enter the Museum’s collection; these have included, for example, sculptures by Alice Aycock and Kiki Smith, paintings by Moira Dryer and Jess, and installations or site-specific works by Ann Hamilton and Karin Sander.

As central as it has been to the role of contemporary art at MoMA over the past twenty-five years, Projects, like all efforts now devoted to experimental work, faces an uncertain future. Yet Projects has never been more important or more integral to the Museum’s overall program. The very precariousness of the situation presently faced by emerging artists and their creations underscores this fact. That such art truly matters to a broad and varied audience can be measured by the degree to which it has become the subject of regular, often heated debate. In many respects, opinion in this country is as divided now as it was during the difficult years when the series began. Work that taps into those febrile thoughts and emotions or challenges viewers to reexamine their basic assumptions about art’s nature or role may at first upset or confound the public. The proof that such reactions are an essential part of a process of aesthetic diversification and growth can, however, be clearly seen in the many ways in which, over the last quarter-century, the speculative ideas advanced by the Projects artists and curators have substantially altered perceptions about what art is or might be. Indeed, the worst of times produces some of the best art, and the cumulative effect of the innovations made in good times and bad over the last two and a half decades argues forcefully for continued attention to and support of unproven but equally undeniable new talent. That was the Projects mandate from the beginning. It still is. And if the exhibitions of the last year or so are any indication, we may look ahead with more excitement than worry. For as always, we can count on artists to show the way out of the mess and discord in which we find ourselves—or at least to make something vigorous and vivid from it.

Robert Storr, Senior Curator, Department of Painting and Sculpture, oversaw the Projects series from fall 1990 through summer 2000.