Robert Indiana’s LOVE (1965) is one of many holiday cards commissioned by The Junior Council of the Museum. The image subsequently became well-known in various other contexts. © 2015 Morgan Art Foundation Ltd./Artists Rights Society (ARS), New York
The Museum of Modern Art’s Christmas card program was initiated in 1954 by the Museum’s Junior Council. The Junior Council, an affiliate group, had been founded five years earlier “to bring together a group of younger people who have a common interest in the arts and a desire to see them fostered soundly and liberally in this country.”
